Build an open source webshop with 11ty and Medusa

MedusaMedusa
14 min read

In this tutorial, you will learn how to build a modern e-commerce storefront with Medusa and 11ty. You will create our store’s backend using Medusa's headless commerce engine and admin panel, and the store’s frontend with the 11ty framework and tailwind CSS.

Medusa is the open source Shopify alternative providing a headless commerce solution that is focused on maximizing developer flexibility. 11ty is a very flexible simple static site generators used for building modern websites.

In this tutorial, you will learn how to:

  1. Set up Medusa's backend server
  2. Install DigitalOcean spaces for easier file management
  3. Set up Medusa's admin panel for easier management of your online store
  4. Build a simple storefront with 11ty and TailwindCSS

You can find a video of the final store via this link

Prerequisites

To follow through this tutorial, make sure to have:

  • Nodejs and NPM installed on your local machine. You can follow the instructions in this link to fully install Nodejs and npm on your local computer.
  • Git installed locally with a GitHub account. Follow the instructions here to install git, and create a GitHub account here.
  • DigitalOcean account. Create a DigitalOcean account here.

Why Medusa?

  • Open source - Medusa is an open source software that can be used as a commerce backend for your webshop and with a large support community behind it which you can access here.
  • Headless architecture - Medusa’s headless architecture makes it easy to build with any type of frontend (e.g. 11ty) and integrate with your favorite CMS, payment, fulfillment solutions etc.
  • Multi-market support - Medusa natively supports multiple currencies and allows you to set use local shipping and payment providers for a globale setup.
  • Fully customizable - Our extendible architecture makes it easy to customize for any type of advanced use case and makes it easy to build in custom logic and integrations.

Medusa backend installation and setup

The first step in this tutorial will be to set up the Medusa server and admin panel. Medusa provides 3 core components for managing your commerce projects - a headless commerce engine that exposes REST APIs for your frontend consumption, a customizable frontend, and an admin panel for managing your store.

In this project, we will be making use of the headless commerce engine and admin panel only since we will be building the storefront with 11ty. To set up the backend server, first install the Medusa CLI.

npm install -g @medusajs/medusa-cli

Then create a new project with the installed CLI.

medusa new <my-medusa-store> --seed

Change to the preferred name of your project. Navigate to the generated folder, and create a new user.

cd <my-medusa-store>
medusa user -e <some@email.com> -p <some_password>

Change <**some@email.com> to your preferred email, and ** to your preferred password.

Finally, start up the created server.

medusa develop

The server can be accessed at http://localhost:9000.

Set up DigitalOcean Spaces for Image Uploads After installation the Medusa server, the next step will be to set up a DigitalOcean space for storing our uploaded images. To do that:

  • Open your DigitalOcean account. Navigate to Spaces. Create a new Space with the default settings.
  • Select the created space, and click Manage Keys. manage-keys

  • Click Generate New Key. generate-keys

  • Add the Key name and save it. key-name

A key ID and secret key will be automatically generated, copy the keys to a safe place. Now, navigate back to the medusa project folder, and install the medusa-file-spaces package.

npm install medusa-file-spaces

Then open your medusa-config.js file, and add the following code sample to the plugins section.

{
    resolve: `medusa-file-spaces`,
    options: {
        spaces_url: "https://test.fra1.digitaloceanspaces.com",
        bucket: "test",
        endpoint: "fra1.digitaloceanspaces.com",
        access_key_id: "YOUR-ACCESS-KEY",
        secret_access_key: "YOUR-SECRET-KEY",
    },
},

Change spaes_url to the URL of your created DigitalOcean space, change bucket to the name of the space, change access_key_id to the generated key ID, and change the secret_access_key to the generated secret key.

Set up and Install the Medusa Admin Panel Medusa provides an admin panel that makes it easy to configure and manage our store. To set up the admin panel you should first clone the admin repository from GitHub.

git clone https://github.com/medusajs/admin <medusa-admin>

Change to your preferred folder name. Then navigate to the admin folder

cd <medusa-admin>

Install all the required packages

npm install

And finally, start the admin panel

npm start

The admin panel will load up at http://localhost:7000/.

admin-panel

Log in with your server’s user mail and password to access the admin dashboard.

log-in

Add Products to the store Now that we have fully set up the Medusa server and admin panel, the next step will be to add products to our store. We will be doing this through the admin panel, as the admin panel makes it much easier compared to sending API requests to the server directly.

To add a product to the store:

  1. Select products on your side menu and click New product on the right-hand side of the window. select-product

  2. Add your product information and click Save to register the new product. product-info

  3. Click Publish on the next step to publish the new product. publish

Make sure to add at least 3 products to your store, this is required to complete the frontend setup for this particular tutorial. For each product, make sure to add:

  • A thumbnail image
  • 4 product images
  • Product Name
  • Product description
  • Handle (the handle should be in slug format i.e., t-shirts, face-caps, etc.)

Create product collections After adding the products to your store, the next step will be to group them into collections. For this tutorial, we will be using:

  • Weekly sales collection
  • Bestsellers collection

To create a collection:

  1. Select collections under products in the sidebar menu. Click New collection on the top right-hand side to create the new collection. new-collection

  2. Add the collection title and handle, then click Save. save

To add a product to a collection,

  1. Click the Product on the Product page to reveal the Product Information page. product-info

  2. Click the collection dropdown and select a collection to add the product to that collection. dropdown

  3. Click Save to save your changes. Make sure to add each of your products to a collection.

11ty storefront installation and setup

Now that our Medusa setup is complete with products added, the next step in our tutorial will be to create a storefront for our store with the 11ty frontend framework. 11ty is a simple static site generator with zero configs by default, it is a flexible framework and allows for the usage of multiple templating languages like Nunjucks, Liquid, Javascript, markdown, etc. at once.

To install 11ty, create a new folder with the preferred name of your storefront. Navigate to the folder and initialize the folder with npm.

npm init -y

A package.json file will be added to the folder. Then install 11ty into the folder with the following command.

npm install --save-dev @11ty/eleventy

Confirm your installation with the following command.

npx @11ty/eleventy

You should get a response similar to this if your installation is successful.

Wrote 0 files in 0.03 seconds (v0.12.1)

Now that we have completed our 11ty setup, the next step will be to install TailwindCSS into the frontend. TailwindCSS is a utility-first css framework used for building modern websites. Visit https://tailwindcss.com/ to learn more about the css framework.

To add TailwindCSS to 11ty; first, install TailwindCSS and its dependencies.

npm install tailwindcss postcss-cli autoprefixer

Then generate your tailwind configuration file with the following command.

npx tailwind init

Create a new file named postcss.config.js and add the following to the file.

// postcss.config.js
module.exports = {
  plugins: {
    tailwindcss: {},
    autoprefixer: {},
  }
}

Create a css folder, and add a file named index.css to the folder. Then add the following code snippet to the css/index.css file.

@tailwind base;
@tailwind components;
@tailwind utilities;

Finally, update your package.json file with the following code snippet.

 "scripts": {
   "dev": "postcss css/index.css -o _site/css/index.css && eleventy --serve --quiet",
   "build": "postcss css/index.css -o _site/css/index.css"
 },

To start the 11ty server, run npm run dev. The server will open up at http://localhost:8080/.

Create the storefront file structure 11ty is a very flexible framework, and ships with zero configs. It is up to us to set up our project however we want. Add an src folder to your root folder, this is the main folder where our files will be stored. Also, add a _includes and a _helper folder to the src folder. Components files will be stored in the src/_includes folder, while data files will be stored in the src/_helpers folder.

Add a .eleventy.js file to your root folder, and add the following code snippets to the .eleventy.js.

const HtmlMin = require('html-minifier');
const ErrorOverlay = require('eleventy-plugin-error-overlay');
 module.exports = eleventyConfig => {
 eleventyConfig.setTemplateFormats(['md']);
 eleventyConfig.addPlugin(ErrorOverlay);
 eleventyConfig.addTransform('htmlmin', (content, outputPath) => {
   if (outputPath.endsWith('.html')) {
     const minified = HtmlMin.minify(content, {
       useShortDoctype: true,
       removeComments: true,
       collapseWhitespace: true,
     });
     return minified;
   }
   return content;
 });
 return {
   dir: {
   input: "src",
   output: "_site",
   includes: "_includes",
   data: "_helpers",
   },
   jsDataFileSuffix: '.data',
 };
};

The .eleventy.js file is our main 11ty configuration file. The code sample simply notifies 11ty of where our data files and includes files are stored, and where to store the output data. We also added a html-minifier plugin and eleventy-plugin-error-overlay to the project.

Finally, install the two plugins with the following command.

npm install html-minifier eleventy-plugin-error-overlay

After completing the setup, your file structure should look like this:

file-structure

Create the Storefront’s layout The next step is to create the storefront’s layout. We will majorly be using Nunjucks as our templating engine of choice.

First add a header.njk and a footer.njk file to your _includes folder. Add the following code samples to the _includes/header.njk file,

<header class="bg-white text-gray-900 body-font shadow w-full">
  <div
    class="
      container
      mx-auto
      flex flex-wrap
      p-5
      flex-col
      md:flex-row
      items-center
    "
  >
    <nav class="flex flex-wrap items-center text-base md:ml-auto">
      <a
        href="/"
        class="
          mr-5
          hover:text-gray-900
          cursor-pointer
          border-b border-transparent
          hover:border-blue-600
        "
        >Products</a
      >
      <svg
        class="h-5 w-5"
        viewBox="0 0 24 24"
        fill="none"
        xmlns="http://www.w3.org/2000/svg"
      >
        <path
          d="M3 3H5L5.4 5M7 13H17L21 5H5.4M7 13L5.4 5M7 13L4.70711 15.2929C4.07714 15.9229 4.52331 17 5.41421 17H17M17 17C15.8954 17 15 17.8954 15 19C15 20.1046 15.8954 21 17 21C18.1046 21 19 20.1046 19 19C19 17.8954 18.1046 17 17 17ZM9 19C9 20.1046 8.10457 21 7 21C5.89543 21 5 20.1046 5 19C5 17.8954 5.89543 17 7 17C8.10457 17 9 17.8954 9 19Z"
          stroke="currentColor"
          stroke-width="2"
          stroke-linecap="round"
          stroke-linejoin="round"
        />
      </svg>
    </nav>
    <a
      href="/"
      class="
        flex
        order-first
        lg:order-first lg:w-2/5
        title-font
        font-medium
        items-center
        lg:items-center
        mb-4
        md:mb-0
      "
    >
      <svg
        width="38"
        height="40"
        viewBox="0 0 38 40"
        fill="none"
        xmlns="http://www.w3.org/2000/svg"
      >
        <path
          d="M32.4865 6.48972L23.4254 1.28128C20.4607 -0.427092 16.8279 -0.427092 13.8631 1.28128L4.76024 6.48972C1.83728 8.19809 0 11.3648 0 14.7399V25.1984C0 28.6152 1.83728 31.7402 4.76024 33.4486L13.8214 38.6987C16.7861 40.4071 20.4189 40.4071 23.3836 38.6987L32.4448 33.4486C35.4095 31.7402 37.205 28.6152 37.205 25.1984V14.7399C37.2885 11.3648 35.4512 8.19809 32.4865 6.48972ZM18.6234 29.2819C13.4873 29.2819 9.31169 25.1151 9.31169 19.99C9.31169 14.8649 13.4873 10.6981 18.6234 10.6981C23.7594 10.6981 27.9768 14.8649 27.9768 19.99C27.9768 25.1151 23.8012 29.2819 18.6234 29.2819Z"
          fill="#56FBB1"
        /></svg>
    </a>
  </div>
</header>

Then, add the following to the _includes/footer.njk file.

<footer class="bg-white h-30 flex items-end text-grey-900 pt-10 sm:mt-10 pt-10">
  <div
    class="
      w-full
      mx-auto
      text-gray-800
      flex flex-wrap
      justify-between
      inset-x-0
      bottom-0
      p-5
    "
  >
    <div>
      <a
        href="/"
        class="
          mr-5
          text-sm
          hover:text-gray-900
          cursor-pointer
          border-b border-transparent
          hover:border-blue-600
        "
        >Create Return</a
      >
      <a
        href="/"
        class="
          mr-5
          text-sm
          hover:text-gray-900
          cursor-pointer
          border-b border-transparent
          hover:border-blue-600
        "
        >FAQ</a
      >
      <a
        href="/"
        class="
          mr-5
          text-sm
          hover:text-gray-900
          cursor-pointer
          border-b border-transparent
          hover:border-blue-600
        "
        >Terms and Shipping</a
      >
    </div>
    <div>
      <a
        href="/"
        class="
          mr-5
          text-sm
          hover:text-gray-900
          cursor-pointer
          border-b border-transparent
          hover:border-blue-600
        "
        >Discord</a
      >
      <a
        href="/"
        class="
          mr-5
          hover:text-gray-900
          cursor-pointer
          border-b border-transparent
          hover:border-blue-600
        "
        >GitHub</a
      >
      <a
        href="/"
        class="
          mr-5
          text-sm
          hover:text-gray-900
          cursor-pointer
          border-b border-transparent
          hover:border-blue-600
        "
        >LinkedIn</a
      >
    </div>
  </div>
</footer>

Finally, add a layout.njk file to your _incudes folder. Add the following code sample to the _includes/layout.njk file.

    <html>
      <head>
        <title>medusa storefront</title>
        <link rel="stylesheet" href="css/index.css" />
      </head>
      <div>{% include "header.njk" %}</div>
      <div>
        <body>
          <div>
            {{ content | safe }}
          </div>
        </body>
      </div>
      <div>{% include "footer.njk" %}</div>
    </html>

In this code, we basically imports our css stylesheet, and also wrapped the page content with the created header.njk and footer.njk file. To use the layout on a page, simple add the layout.njk file to the page’s frontmatter.

Import Medusa server’s content to the storefront Now that we have created our store’s layout, the next step will be to import products from the Medusa server to the storefront. To do this, we will have to import the product data as an 11ty global data variable. Add a file name products.js to your _helpers folder, and add the following code samples to the _helper/products.js file.

const { default: axios } = require('axios');
 module.exports = async () => {
 try {
   const res = await axios.get('http://localhost:9000/store/products');
   return res.data.products;
 } catch (error) {
   console.error(error);
 }
};

This code makes a get request to the Medusa server and returns the response to be stored as an 11ty global data. Visit this link to access a list of API endpoints provided by Medusa. The returned data can be accessed anywhere in the storefront. Finally, install axios since we will be making our api calls with axios.

npm install axios

Create the Storefront’s Homepage The storefront homepage will comprise 2 sections, a hero section and a products section for displaying our products. Add a hero.njk file and a product.njk file to the _includes folder. Then, add the following code sample to the _includes/hero.njk file.

    <div class="w-full mb-10">
      <div class="flex bg-white" style="height: 600px">
        <div
          class="hidden lg:block lg:w-1/2"
          style="clip-path: polygon(10% 0, 100% 0%, 100% 100%, 0 100%)"
        >
          <img
            class=""
            src="https://user-images.githubusercontent.com/59125401/144878845-da9d252a-abfb-4fa1-8fca-fa46c7b103b1.png"
            alt="hero photo"
          />
        </div>
        <div
          class="flex items-center text-center lg:text-left px-8 md:px-12 lg:w-1/2"
        >
          <div>
            <h2 class="text-5xl font-semibold text-gray-800 md:text-4xl">
              Get Free <span class="text-indigo-600">Merch</span>
            </h2>
            <p class="mt-2 text-2xl w-3/4 text-gray-500 md:text-base">
              Contribute to Medusa and get free merch as a token of our appreciation.
            </p>
            <div class="flex justify-center lg:justify-start mt-6">
              <a
                class="
                  px-4
                  py-3
                  bg-indigo-600
                  text-gray-200 text-xs
                  font-semibold
                  rounded
                  hover:text-indigo-600
                "
                href="#"
                >Get Started</a
              >
            </div>
          </div>
        </div>
      </div>
    </div>

Add the following code sample to the _includes/product.njk file.

    <div  class="
        grid grid-cols-1
        gap-y-10
        sm:grid-cols-2
        gap-x-6
        lg:grid-cols-3
        max-w-6xl
        mx-auto
      "
    >
    {%- for product in products -%}
      <a  key="{{ product.id }}"
              href="/{{ product.handle }}.html"
              class="group">
        <img
          src="{{ product.thumbnail }}"
          alt="{{ product.id }}"
          class="
            w-5/6
            h-60
            rounded-md
            border
            border-gray-500
            object-center object-cover
            group-hover:opacity-75
          "
        />
        <h3 class="w-1/2 mx-auto text-indigo-600">{{ product.title }}</h3>
        <h3 class="w-1/2 mx-auto text-gray-500">${{ product.variants.0.prices.0.amount }}</h3>
      </a>
    {%- endfor -%}
    </div>

In this code, we basically displayed part of our product details using the liquid templating engine. Add an index.md file to your src folder and add the following code snippet to the **src/index.md** file.

    ---
    title: Home
    layout: layout.njk
    ---
    {% include hero.njk %}   
    {% include product.njk %}

In this code, we basically imported the hero.liquid file and product.liquid file using the include variable. We also implemented our created layout by adding it as a front matter to the file. When you visit http://localhost:8080/, you should see a page similar to this:

home

Create Single Product views The last step will be to create our single product views, 11ty provides a pagination variable that allows us to create multiple files from a single template. Create a new file in the src folder named product.md. Add the following code samples to the src/product.md file.


    ---
    layout: layout.njk
    pagination:
      data: products
      size: 1
      alias: product
    permalink: "/{{ product.handle }}.html"
    title: { { product.title } }
    ---

    <div
      class="
        mt-6
        max-w-2xl
        mx-auto
        sm:px-6
        lg:max-w-7xl lg:px-8 lg:grid lg:grid-cols-3 lg:gap-x-8
      "
    >
      <div class="hidden aspect-w-3 aspect-h-4 rounded-lg overflow-hidden lg:block">
        <img
          src="{{ product.thumbnail }}"
          alt="{{ product.id }}"
          class="w-full h-full object-center object-cover"
        />
      </div>
      <div class="hidden lg:grid lg:grid-cols-1 lg:gap-y-8">
        <div class="aspect-w-3 aspect-h-2 rounded-lg overflow-hidden">
          <img
            src="{{ product.images.0.url }}"
            alt="{{ product.id }}"
            class="w-full h-96 object-center object-cover"
          />
        </div>
        <div class="aspect-w-3 aspect-h-2 rounded-lg overflow-hidden">
          <img
            src="{{ product.images.1.url }}"
            alt="{{ product.id }}"
            class="w-full h-full object-center object-cover"
          />
        </div>
      </div>
      <div class="hidden lg:grid lg:grid-cols-1 lg:gap-y-8">
        <div
          class="
            aspect-w-4 aspect-h-2
            sm:rounded-lg sm:overflow-hidden
            lg:aspect-w-3 lg:aspect-h-4
          "
        >
          <img
            src="{{ product.images.2.url }}"
            alt="{{ product.id }}"
            class="w-full h-full object-center object-cover"
          />
        </div>
        <div
          class="
            aspect-w-4 aspect-h-2
            sm:rounded-lg sm:overflow-hidden
            lg:aspect-w-3 lg:aspect-h-4
          "
        >
          <img
            src="{{ product.images.3.url }}"
            class="w-full h-full object-center object-cover"
          />
        </div>
      </div>
    </div>
    <div
      class="
        max-w-2xl
        mx-auto
        pt-10
        pb-16
        px-4
        sm:px-6
        lg:max-w-4xl
        lg:pt-16
        lg:pb-24
        lg:px-8
      "
    >
      <div
        class="mt-4 space-y-3 lg:mt-0"
      >
        <h1
          class="
            flex
            justify-center
            mb-5
            text-2xl
            font-extrabold
            tracking-tight
            text-gray-900
            sm:text-3xl
          "
        >
          {{ product.title }}
        </h1>
        <div class="space-y-6">
          <p class="flex justify-center text-gray-900">{{ product.description }}</p>
          <div class="flex justify-center">
            <p class="text-sm font-bold text-gray-900">Product collection -</p>
            <p class="text-sm font-bold text-indigo-700">{{ product.collection.title }}</p>
          </div>
          <div class="flex justify-center">
            <p class="text-sm font-bold text-gray-900">Price -</p>
            <p class="text-sm font-bold text-indigo-700">${{ product.variants.0.prices.0.amount }}</p>
          </div>
         </div>
        <form>
          <div class="flex justify-center space-x-3 mb-5">
            <h1 class=" flex justify-center text-lg font-bold tracking-tight text-gray-900">Quantity -</h1>
            <input type="number" name="quantity" value="1" min="0" max="10" class="flex border-2 rounded-md text-blue-900 px-1 py-1 border-indigo-700" />
          </div>
          <h1 class=" flex justify-center mb-5 text-lg font-bold tracking-tight text-gray-900">Variants</h1>
          <div class="flex mt-2 max-w-xl mx-auto">
          {%- for variant in product.variants -%}
            <label for="{{ variant.id }}">
              {{ variant.title }}
              <span></span>
            </label>
            <input id="{{ variant.id }}" name="{{ variantId }}" type="radio" value="{{ variant.id }}" class="flex border -ml-24 mt-2 text-blue-900 border-indigo-700 w-full">
          {%- endfor -%}
          </div>
          <button
            type="submit"
            class="
              mt-10
              w-full
              bg-blue-900
              border border-transparent
              rounded-md
              py-3
              px-8
              flex
              items-center
              justify-center
              text-base
              font-medium
              text-white
              hover:bg-indigo-700
              focus:outline-none
              focus:ring-2
              focus:ring-offset-2
              focus:ring-indigo-500
            "
          >
            Add to cart
          </button>
        </form>
      </div>
    </div>

In this code, we simply iterated over the product data and create a page with each product. The link to a product is also generated with the handle using the permalink variable. To visit a product page, simply click the product in your homepage, you should see a page similar to this:

product

Conclusion

In this tutorial, we created a storefront with Medusa and 11ty. You can access the code for this project in this GitHub repository - https://github.com/Quadrisheriff/medusa-storefront

For more info about Medusa, please visit their documentation or stay updated on their Discord where the community is ready to support you.

For info about 11ty, please visit their webpage or get help in their Discord.

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