Marketer. who Is He And What Does He Do?

MARKETER.

The marketer is an individual who works to identify goods & services desired by a set of customers as well as promote and market those goods and services on behalf of an organization. Marketer helps boost the sale of products and services which in turn boosts the revenue for the organization by creating effective marketing strategies. He has the authority to implement and change these marketing strategies as per the needs of the customers and individual markets.

IMPORTANCE OF MARKETER.

The financial success of any organization depends on marketing ability. Finance, operation, and other business operations will not matter if there is not enough demand for its products and services which are taken care of by the marketer.

The more people know about a product or service, the more they are interested to buy it. They help to build brand equity using a combination of the brand logo, icon, name, caption, etc. that people experience through online and offline channels.

Marketers help in improving the quality of life by spreading awareness among people of the organization’s products and services without which people may not know of the presence of particular products or services available in the market.

They work on identifying the customer's needs, wants, and demands. It is his identification of the market needs that lead to the innovation and introduction of thousands of new products and services In the market now and then.

WHAT DOES A MARKETER DO?

A marketer monitor market trends, create advertising campaigns, develop pricing strategies and targeting strategies based on demographic data and work with the company to develop more awareness of what they offer.

Some of the jobs of a marketer include setting goals, segmenting the target customer segment, studying the competition, addressing a target audience through modes of communication, nurturing the relationship with customers, creating content, and budgets, and setting priorities for designing campaigns.

Marketers are responsible for developing and executing strategies to promote brands, products, and services, maximizing profits for the company. They monitor trends and develop pricing strategies and advertising campaigns. They also compile demographic data and develop targeting strategies to build greater awareness of the products and services that the company offers.

## Some of their primary responsibilities include:

• Optimizing websites for the search engines

• Writing engaging sales copy

• Capturing sales leads

• Building email campaigns

• Creating buyer personas based on market research

• Tracking and analyzing website ROI

• Running advertising campaigns