The journey to experience: Our first team project.

TEAM MEMBERS

1. ABIEU CYRIL (TEAM LEAD)
2. CHINAZO UDEGBUNAM (ASSISTANT TEAM LEAD)
3. PROMISE UDOEYOP
4. EUNICE OMOTAINSE
5. FAVOR POPOOLA
6. STELLA IGIDI
7. ZAINAB ALHASSAN ADAKEKE
8. BENSON PRAISE

“If you’re brave enough to start, you’re strong enough to finish” — Gary Ryan Blair Starting a project, while beautiful, takes determination and a strong will to finish. It is not enough to start but to finish.

Portfolio Digital Marketing and Content Creation team 5, a team of brilliant and hardworking individuals, are a living and breathing proof of the above adage. We embarked on this journey of growth, learning, portfolio building, and teamwork on the 6th of June, 2022. Amidst busy schedules, long work hours, and tight deadlines, we were able to work together as a team and put all our resources and knowledge to create a feasible digital marketing plan for an automobile brand in Nigeria, Safeboda. Working on this project, each team member has learned, firsthand, the importance of teamwork, hard work, professionalism, and, diligence in the delivery of any digital marketing strategy for any brand. The team lead, CYRIL AJNR, has documented the process, plan, and working behind the project from the start to the finish.

DAY ONE: 6th June 2022 This Project was given on Monday, 6th of JUNE 2022. . After introductions and. discussions, the team chose Abieu Cyril (Cyril. Ajnr) as Team Lead and Chinazo Udegbunam (Chazzy) as Assistant Team Lead. Immediately, the team decided to convey for a meeting on Google meeting by 8 PM to discuss the next step, as suggested by Promise Udoeyop. The Team met at exactly 8 pm on Slack and discussion; Understanding the project description. So, to simplify the project, a list of functions for the week was created by the Asst Team Lead; List of Functions In Week One • Research and choose a brand. • Choose a Target audience and platforms • Create a Digital Marketing plan • Create a Content Calendar and contents. The team members agreed to these functions and went on to discuss how to go about this. The meeting ended at 9 pm. The Team Lead went on to buttress the list of functions by defining them in detail and sectioning them into daily tasks and deadlines; Task 1-4.

1. What Brand are we going for? We can all make our research on the brands review them together and pick a brand.

2. What platform(s) suits the project? (max. o 3) Remember, we are sharing almost the same content across the platforms.

3. Create a Digital marketing plan. Its content would include the goals and actions to be taken to achieve them.

4. Business Goals
5. Target audience and buyer persona
6. Digital Strategies
7. Budget
8. Digital Channels
9. Timelines
10. Competitive analysis
11. Content calendar

12. Measure results and KPIs

13. Create a content calendar and persona details for each day of the month(31 days)

14. Topic

15. Publication Date
16. Author
17. Content description
18. SEO Keyword
19. Marketing Goals
20. Publication Channel A poll was also created for the team to decide when to meet and the task each person will prefer to work on. That was the end of the day’s work.

DAY TWO – 7th JUNE, 2022 The day started with replies from some members of the team and a warm Good morning message from the Team Lead. According to the result of the poll; Poll One: What Task will you like to work on? 3 people decided to work on Task 1 5 people to work on Projects 2&3. Poll Two: What time should we meet for discussions? The majority voted at 2 pm for submission of tasks and general review via Telegram call by 9 pm. CHINAZO UDEGBUNAM (ASST TEAM LEAD) dropped her research on E-PRIME GLOBAL SERVICE LTD (Automobile dealer concerned with Clearing and Forwarding) and EUNICE OMOTAINSE dropped her research on INTERSWITCH (Financial Technology Company). The daily general meeting began at 9 pm via Telegram Call. PROMISE UDOEYOP hosted the call. After a warm welcome, we had a brief review of the research dropped earlier. PROMISE UDOEYOP suggested that we focus on FinTech companies and the research should be conducted by everyone to aid personal understanding of any selected brand. EUNICE OMOTAINSE pointed out her knowledge of one of the brands in the Project description, SAFEBODA. We finally made these conclusions:

• Everyone should research Interswitch and Safeboda. The research should be documented.
• After the research, each person should choose 3 platforms for social media marketing. *Create a Digital marketing plan. This should include objectives and actions we will take to achieve them.

      Business Goals
  

  • Target audience and buyer persona • Digital Strategies • Budget • Digital Channels • Timelines • Competitive analysis • Measure results and KPIs NOTE:- Since we have a brand already, our business goals and Target audience should be gotten from the research.

DAY THREE – 8th JUNE, 2022 The day started with a message from the Team Lead after the previous meeting and a warm greeting. The day’s task: A research review, Digital Marketing Plan, and deadlines.

The work began!

Submission started 4:30 pm – 8:59 pm. PROMISE UDOEYOP and ZAINAB ALHASSAN ADAKEKE dropped their research result and Digital Marketing Plan on INTERSWITCH. ABIEU CYRIL, CHINAZO UDEGBUNAM, EUNICE OMOTAINSE, and FAVOR POPOOLA dropped their research results and Digital Plan on SAFEBODA. The general meeting began at 9 pm. The meeting was scheduled specifically to choose a brand to work on and review the Digital Marketing plan. After some discussions on the research, the team decided to work on SAFEBODA. After reviewing each digital marketing plan, the Team decided to use ABIEU CYRIL’s work as a template. Vital contributions and adjustments were made. CHINAZO UDEGBUNAM (Asst. Team Lead) documented them. Here's Chinazo’s documentation. BRIEF REVIEW ON RESEARCH AND DIGITAL MARKETING STRATEGY FOR SAFEBODA Cyril's work was used as the template. We agreed to work on safeboda because it's an upcoming business that has a large potential in the future (plus it was also mentioned in the examples given to us). Target audience will consist of two sets of clients: the okada riders that will register with the company and the clients that will need their services. Buyer Persona will mainly be the clients needing their services. The age range of the target audience is considered to be adjusted to 18-45 (for riders) & 18 & above (service consumers). Buyer persona should be focused more on people that are not mobile. Brand attention was considered the same as brand awareness so is to be scrapped. There is a need to include offline strategies: billboards, offline flyers, radio ads & broadcasts, branded flyers on tricycle backs, and word of mouth. Our strategies and objectives should be adjusted to focus on one month. For the budget, there is a need to make it very specific to each platform or channel to be used and the purpose for each budget. Brand influencers should be added to the budget. "Trusted Hands" will be added to the tagline. How trust is going to be ensured by the company: database record for all riders, bike trackers, etc. Objectives and features were deliberated on; affordability, saving money & saving time were considered benefits while savings as a service, withdrawing money, paying bills, ride orders, shopping, logistic services, and airtime top-up are features. Timeline should be limited to one month. Traction will also be restructured to fit in for one month.

• "TO MAKE SAFEBODA A HOUSEHOLD NAME" should be considered part of the whole plan, under which heading should it be adopted? A decision was made to move on to Task 4; To create a content calendar as the next day’s task. The Meeting ended by 10 pm and that was the end of the day’s work.

DAY FOUR – 9 JUNE 2022 CHINAZO UDEGBUNAM (Asst. Team Lead) dropped her documentation of the previous day’s discussion on the group and she was applauded. We also discussed the day’s task. PROMISE UDOEYOP and CHINAZO UDEGBUNAM dropped their suggestions on the details for the Creation of the Content Calendar: Content Topic, Content Description, Channels, Type of content. ABIEU CYRIL pasted the Digital Marketing Plan as promised after making necessary adjustments and more corrections were stated by FAVOR POPOOLA and PROMISE UDOEYOP. The meeting for the day was canceled due to the SIDE HUSTLE general meeting to be held by Garfield by 8:30 pm day. That was the end of the day’s work.

DAY FIVE – 10 JUNE 2022 The day started with warm greetings from the team members. We went ahead to show some love by checking in on each other. Afterward, more suggestions were dropped for the content calendar. BENSON PRAISE dropped a specific document on some content to be added to the Content calendar. PROMISE UDOEYOP dropped a Two weeks Documentation for the Content Calendar he was able to compile from the Team members. Corrections were pointed out as ABIEU CYRIL (Team Lead) decided to complete the work on the Content Calendar and PROMISE UDOEYOP and STELLA IGIDI decided to focus more on creating more graphics for the Project and every other person went on to work on their Newsletter and Blog Post.

DAY SIX – 11 JUNE 2022 A Good morning message for the Assistant team lead got us all ready for the day’s work. More encouraged and with a brighter mood after a beautiful graphic design created by STELLA IGIDI was dropped on the group, conversations picked up, and work began. We applauded her and EUNICE OMOTAINSE went on to drop more suggestions on details for Content Calendar. Finally, the Content Calendar was fully compiled and well organized with all necessary features by ABIEU CYRIL (Team Lead). Comments flew in relating to the Content Calendar, Blog Posts, and Newsletters with a decision to reduce the color in the Calendar to one color. The day got more interesting when EUNICE OMOTAINSE dropped a Document on the Blog Posts and newsletters she has created and once again comments filled the group to applaud her for a work well-done. The Team decided to take a breather to reflect on all that had been done and to complete the task of creating individual Newsletters and Blog spots.

DAY SEVEN - 12 June 12, 2022 The last day of the Project dawned on us which is always the most intense and most fun, as everyone looks ahead to finally round off the Project and wait for what is next. This morning started with well-organized and lovely write-ups of Blog posts and Newsletters created by CHINAZO UDEGBUNAM (Asst. Team Lead) and as usual, she was applauded. BENSON PRAISE also created beautiful animations for the content and ZAINAB ALHASSAN ADAKEKE also sent a document containing the Newsletters and blog posts she has created. The Team Lead and Asst Team Lead concluded on the documentation of the entire project and the Team successfully rounded off the Project. THIS IS THE END OF PROJECT WEEK ONE

All in all, it's been an exciting time implementing the knowledge gained during the internship in a real-life situation. We look forward to other projects for the boot camp.