The Top Things to Keep in Mind When Developing a Mobile App

In 2021, people spent over 3.8 trillion hours using mobile apps. Furthermore, people are using the internet on mobile more while desktop internet usage decreases. Therefore, it is essential for businesses to have mobile apps. However, some companies may not know where to start or what an ideal mobile app involves. These issues can be resolved by hiring a mobile app development company or having an in-house app development services team. If businesses choose to hire a mobile app development company, they should research companies located close to them and view portfolios to get an idea of what would be the best for them.

Regardless of what companies choose, they have to keep some things in mind when developing their mobile app to discuss with the team. These include choosing the platform, defining the target audience, observing user metrics, creating an ideal user interface and user experience, and ensuring that the app is secure.

Choosing the Platform

One of the first things companies need to consider before developing a mobile app is the platform it will be hosted on. The most popular platforms are iOS and Android. Some apps are only available on the Apple App Store (iOS), while others are only available on the Google Play Store (Android). The development team should research which devices their target audiences use the most. A study in 2020 showed that more downloads were coming from the Google Play Store. Markets such as the United States primarily use Apple products, while markets in Asian countries mostly use Android devices. However, it is best to develop an app that is available to download on both platforms to further increase the number of users and customers.

Defining the Target Audience

Companies must also research and define their target audience before developing a mobile app. Different demographics can affect how the app is developed. For example, 21% of Millennials (people born 1981-1996) open a mobile app approximately 50 times a day. Marketing departments and app development teams should observe which age groups are the company’s primary consumers and then develop the app based on their mobile app usage and habits.

Observing User Metrics

After the target market has been defined and the app is launched, companies should observe the user metrics. The team can measure social selling to get an idea of how much user attention the app is capturing. These metrics can be studied alongside the download demographics.

User Interface and User Experience

Companies should also ensure that their mobile app has an efficient and easy-to-use user interface (UI) and user experience (UX). The UI is defined as how the users with the app through their devices. The UI should have a clean, visually pleasing layout that makes it easy for users to find what they are looking for. The UI works alongside the UX. The UX can include the aesthetics of the app, content, and response that is presented to the user within the context of the UI. Having a good UX is important because if users do not find it easy to navigate and use the app, they will delete it and download one of your competitor’s apps to get the same service. Having an efficient UI and UX ensures that your customers will be satisfied, continue to use the app, and tell other people about it.

Security

Another thing the app development services team should keep in mind is the app’s security. Keeping customers’ data safe from hackers is of the utmost importance. The development team can improve the app’s security by enforcing policies such as source code encryption. Source code encryption ensures that the data is safe from hackers. The app development team can also increase security by using multi-factor authentication (MFA). An example of MFA would be inputting a phone number or email address after entering a password.

Conclusion

Having a mobile app can be a great way to increase a company’s customer base. However, developing a mobile app can be hard work if the organization does not have an in-house app development team. These companies can hire a mobile app development company. Managers can perform research to find the best app development services company for them.

Zorbis is one of the best enterprise mobile application development companies. Zorbis has provided app development services to companies of all sizes and industries. For more information on Zorbis, visit www.zorbis.com to schedule a meeting with a team of experts.