The only people who care that you’ve launched a new version of your website are the people who experienced your old one. To everyone else, it’s just your website. And yet, your new site is worth celebrating, so it's time to make a new website announcement. It makes perfect sense to invite your customers, partners, leads, and social network—all those people who had been to your old site—to check out your new website and celebrate with you by experiencing the new design. But you can leverage the newness of your site pages to target brand-new traffic, as well. It’s all about your approach in how to promote a website. You can hire experts at WISMAD, the best Digital Marketing Agency in Lucknow for website promotion.

Search engine optimization

SEO or Search Engine Optimization is one of the most effective ways to promote a website as it helps to increase a website's ranking on Google and other search engines. Unlike paid search advertising, SEO is completely free - competition is open to all based on the quality of the content you publish, the smoothness of navigation you offer visitors, and the number of links you receive from outside sources.

You can achieve strong SEO by placing specific keywords and phrases on your site, adding alt text to your images, and optimizing your title so that your site is discoverable in search engines. Since SEO takes time and effort, automated SEO tools make the process more efficient. Wax SEO, for example, guides you through the process from start to finish, giving you a simple checklist of everything you need to optimize your website to appear in search engine results. get the services of the Best Search Engine Optimization Company today at WISMAD.

Guest blogging

Take your site promotion even further by collaborating with guest bloggers. When other writers in your industry post on your own blog, you extend your reach to their audience and attract quality leads. Plus, connecting with writers who are already established in their field will help you build your own network. This can give you more exposure, traffic, and shares on social media.

On the other hand, you can also promote your website by being a guest blogger yourself. If you go this route, you will be writing articles that will be published on websites other than your own. This is an important marketing strategy that brings great benefits. Firstly, placing a link to your website in a guest post or author bio will improve your SEO. Second, it creates awareness of your brand by encouraging new viewers to click and explore your site.

Social media

To increase website traffic, you need to be able to get your business in front of your ideal customer. With paid social media advertising, you can create highly targeted campaigns that show personalized ads to the customers who are most likely to click and buy your products. If you're thinking about running paid ads on social media, consider the following platforms:

1. Facebook ads

2. Instagram ads

3. Pinterest ads

4. Google Ads

5. Proactively engage on Twitter

6. LinkedIn Ads

Get the best Social Media Marketing Services in Lucknow at WISMAD today.

Content marketing

Content marketing is all about creating engaging, informative and engaging content to organically attract customers to your online store. Original content helps position your company as an industry leader and build your brand. Your business content strategy can include anything your customers find relevant or interesting — don't limit yourself to content that showcases or focuses on your product. Instead, consider any topics and resources related to your business that your customers will find useful.

Content marketing also gives your store the ability to dominate search results beyond product and brand keywords. With free tools like Google Keyword Planner and Keyword.io, you can identify new opportunities for your business to rank in search results and reach a wider audience, as well as generate new content ideas.

Google Ads (Pay-per-click advertising)

Unlike social media advertising platforms, Google Ads offers a unique opportunity to promote your products and services directly to people who are actively searching for them. EMarketer report that 35% of consumers purchase a product within five days of searching for it.

Google gives you the opportunity to get your ad in front of users of the world's two largest search engines: Google and YouTube. On the other hand, while the platform offers you the opportunity to increase your web traffic and sales, it is a tricky platform for beginners to navigate and you can run the risk of spending a lot of money advertising to the wrong audience.

Google offers three ways to display your ad in a web browser. Ads on search networks (SERPs), Google Display Network (PPC), and YouTube ads. Google Ads works on an auction basis: the amount you bid for your chosen keyword determines your ranking relative to other bidders and your relevance to the search term. And if you've ever used Google Analytics, you

know the power of some of the insights that Google can provide.

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