WordPress Builders and Starter Kits


A decade ago there were WordPress services were selling WordPress themes - customizing them was cumbersome and hence it was either using the theme as is with minimal UI changes or developing a new theme from scratch.
Since version 5.0 of WordPress in December 2018, it included a block-based editor named Gutenberg which allows users to customize the page's UI block-wise which can be worked upon by non-coders, and as a result, WordPress services started providing 'builder' services where one can customize a theme based on a builder's block HTML+CSS code within the admin instead of touching source files.
Here are a few of such famous 'builders' where which include starter kits (themes) if someone wants a jump start or else building one from scratch without necessarily touching a pre-made theme file.
I haven't used most of these - people I have associated with in the past, who are digital marketing gurus, use these extensively and got some feedback, so my reviews would be non-first-hand. Most of them have a trial, so please see which fits your requirement. If you are a freelancer or an agency then try going for the lifetime plan.
Elementor - most popular for a very long time - $59 a year per site - oldest in the market, famous for its ubiquitous drag-n-drop
WP Bakery - $56 for a single WordPress website
Elegant Themes - $89 a year OR $249 lifetime, both for unlimited sites
Kadence WP - $129 a year OR $699 lifetime, both for unlimited sites
WP Astra - starting at $47 a year OR $227 lifetime for unlimited sites
Brizy - $49 per year for a single WordPress website
Zion Builder - $39 for a single WordPress website OR $249 lifetime for unlimited sites - newest in the market, makes use of VueJS and claims to make the application and rank high on PageSpeed.
For WordPress, I recommend a combination of DigitalOcean and ServerPilot. DigitalOcean is a server service provider and ServerPilot is a 3rd-party cloud control panel for DigitalOcean. The most economical plan on DigitalOcean is $4 a month and a WordPress site on it via ServerPilot is $5.50 per month - it's actually $5 per DigitalOcean server and $0.50 per WordPress site, so it would be $9.50 per month for one WordPress site, $11.50 per month for 5 WordPress sites and $14 / mo for 10 WordPress sites.
The company behind ServerPilot has 2 WordPress products - datashuttle and heatshield - which are worth looking into for WordPress sites for your clients if they are seriously looking into security.
Subscribe to my newsletter
Read articles from Anjanesh Lekshminarayanan directly inside your inbox. Subscribe to the newsletter, and don't miss out.
Written by

Anjanesh Lekshminarayanan
Anjanesh Lekshminarayanan
I am a web developer from Navi Mumbai. Mainly dealt with LAMP stack, now into Django and getting into Laravel and Google Cloud. TensorFlow in the near future. Founder of nerul.in and gaali.in