Tips for Recovering your Business from Google Core Algorithm Updates

A website is one of the essential resources for a business. Maintaining it according to Google standards helps the search engine algorithms index the web pages and rank your site at the top of the SERP.

Did you know? There is 200+ factor that influences Google Algorithms. So, it is always important to know which of these factors are proven and essential to follow to rank higher on SERPs.

Google focuses on every facet of the user requirements to provide relevant, error-free, and meaningful search results. This focus comes into the landscape through the rolling out of the different core and other types of algorithm updates throughout the year. With this, Google optimizes its search engine to provide relevant answers to user queries.

Google has rolled out numerous updates in its search algorithm and will continue this trend to provide more accurate, relevant, and user-centric search results to meet the user’s expectations.

Even though google brings small changes on board that are unnoticeable, the major rollouts significantly impact the website authority, leading to a downfall in the SERP.

Is your site match Google standards? Or are you one of those who feel your site will entangle in the latest google updates? No worries.

This article will give you a few tips you should keep in mind to recover your website from core algorithms updated by Google before it disrupts your site’s ranking and visibility.

What is a Core Algorithm? Why does Google update it?

A core algorithm is a set of instructions designed by Google to determine the best and most relevant results from the pool of all indexed results, the main aim of these updates is to improve the search experience of users and produce more relevant, helpful, and trustworthy content before them for fulfilling their requirements.

Speaking practically, when we enter a keyword or phrase to search a particular topic, these algorithms help us find the best content relevant to our search query.

The primary intent of these algorithm updates is to ease users' search process and rank those websites which create helpful and comprehensive content to solve user's issues.

Businesses that do not follow Google Webmaster guidelines end up landing in the lower note of the search engine and losing ranking in SERP, visibility, and traffic count. It harms their reputation, social credibility, and revenue generation simultaneously.

Tips to follow in recovering your business website from Google Core Algorithm Updates

As google brings a flock of changes to its search algorithm frequently & enormously, it is essential to have an eye on these updates and act accordingly to keep your website on the safe side.

Here are some tips you must add to your checklist to ensure your site follows the standard guidelines of Google.

1. Check the content quality

Google continuously looks for ranking sites that care for users, provide accurate and helpful information, and provides out-of-box experiences when exploring the site’s products or services.

As a responsible brand, you must be looking for the steps on how you can do a quality check of your content. Here it is.

Do in-depth research on the customer’s intent initially. Check what they are searching for on Google. Take the help of the search console, google trends, and other tools.

Once you are ready with the list, build empathy for their pain points and queries. Try to sort out the solutions for those in your content.

Check what your competitors are serving. Is it relevant for the audience in your industry? If not, build pointers to differentiate your content from your competitors.

Bring brainstorming ideas to the table that can help you solve the query of your customer and do strategic keyword research keeping in mind your customer's concern.

Try to answer in simple, more descriptive, and easy-to-understand words so that the content can help your audience in getting their answer without confusing them.

Writing before understanding your audience and their concern may land you on a blank canvas with a directionless portrayal of information. Follow the tips and grab the attention of the crowd toward your business.

1. Get powerful backlinks to your website

In Google's language, links are the keys to the authenticity of your website. Especially backlinks are the endorsements that other websites do to your website that send a signal to Google that the content this site possesses is authentic, qualitative, helpful, and organic.

When getting backlinks, always prioritize getting backlinks from websites with better domain authority, as it adds value to your website. Google identifies these links from the external site to your sites as votes, which signifies that your page is valuable and relevant to search queries. These quality backlinks from higher authority websites boost the ranking and visibility of your website on SERP.

1. Implement website SEO recovery practices

You should follow basic SEO practices to protect your website from being affected by Google’s algorithm updates.

Do you know? An SEO-optimized website that covers all the SEO standards ranks top and has a click-through rate of 39.6%.

Click-through rate in brief: Click-through rate (CTR) is the ratio of the total number of people who clicked on a specific link to the number of total users who have viewed the page.

Let's learn the basic tactics you must remember while maintaining your website.

Is your page loading faster? It will be the first question you must ask yourself, as it is one of the most crucial factors that Google prioritizes while ranking a website. Web experts believe if your page loading time exceeds a time limit of 2–4 seconds, Google counts it as a bad user experience and marks a negative point on your site.

Minimize your backend coding, optimize the image size, and check for the heavy components used in front-end design that takes lots of time to load from the server side.

You can also use tools like Google’s Page Speed Insights to check the score of your website, as well as fix the list of issues the tool finds out that need your attention.

Redirect broken links: Broken links annoy users who land on your page with the hope of getting a relevant answer to their queries.

But when they find the page is broken or missing, this gives an awful experience to the user. This bad experience is an indication to Google that your website lags in providing a good experience to the user, and it cannot be trusted, this will eventually affect your site’s ranking.

So, if you want to save your website from failing on SERP and losing all the traffic, visibility, and business, make a habit of exploring all the broken links on your website. Redirect the broken links to your relevant category or other pages on your website.

It will help your users to find something more relevant and explore other products, services, or content that are relevant to their search when the original page on your website has been moved or deleted.

The outcome of the engagement will improve user experience and lower the website's bounce rate.

Optimize visual content: Visual content is one of the factors that can improve your site's page load time that we ignore the most.

Reducing the size of the image without changing the quality is a clever move and boosts your page speed.

We should follow etiquette, like maintaining a proper format, adding alternate text, and optimizing the codes for lazy-loading the images.

A Lazy-load method restricts the non-critical visual content from loading in a poor metered connection.

1. Improve User Experience

A business must fulfill the user's search intent by making its website meaningful, interactive, and easy to use.

Did you know? A good user experience can gain you a 400% rise in the conversion rate.

When a user enters your website, navigates to your pages, explores your products and services, understands your business thoroughly, and when convinced they finally complete the transaction. Google notes it as a communicative and valuable user experience.

An ideal website with a better user experience includes the following:

1. The website is responsive to all sorts of devices and screen sizes and is mobile-friendly.

2. Quickly loading webpages.

3. Comfortable and user-friendly navigation within the web pages of a site.

4. Have fresh and meaningful content with appropriate text formatting and typography.

5. Use labeled and understandable icons to inform the users about a particular action.

6. Highlighting CTAs or call-to-action buttons to differentiate between the text content and clickable. Separately, placing it attracts users to click on it and explore the intent of those URLs.

Interestingly, a professional website development company knows all the tricks and hacks to nurture your website and help you boost its ranking.

Final Words

If you have a website, you must have realized how essential it is for your business. Ignoring the guidelines will be turned out to be disastrous to your site's ranking. Besides that, it is unpredictable about Google's next play. We are not sure what consequences we will face when there is an update in the core algorithms of the search giant.

What we can do is, take precautionary measures and focus on the 200+ factors of Google as well as follows Google’s guidelines to avoid the risk of getting penalized for Google’s algorithm updates. However, experts suggest businesses use website design and development services to emphasize user experience and, second to it, UI design to provide a complete interactive package to their users.