Attracting more members to your dojo

Define your target audience: The first step is to define your target audience. Who are you trying to attract to your school? Are you looking to attract children, adults, or both? Once you have a clear understanding of your target audience, you can tailor your marketing efforts to reach them effectively.

1. Utilize social media: Social media is a powerful tool that can help you reach a large audience. Create social media accounts for your school on platforms like Facebook, Instagram, and Twitter. Post regularly, share photos and videos of your students and share information about upcoming events or promotions.

2. Host an open house or free trial class: Hosting an open house or free trial class is a great way to attract new students to your school. This gives potential students a chance to experience what your school has to offer and can help to generate interest and excitement.

3. Offer referral incentives: Encourage your current students to refer their friends and family to your school by offering referral incentives such as discounted tuition or free gear.

4. Create a referral program: Create a referral program that rewards students who bring in new students. This can help to motivate your current students to spread the word about your school.

5. Partner with local businesses: Partner with local businesses in your area to promote your school. For example, you could offer a self-defense seminar at a nearby gym or fitness center.

6. Attend local events: Attend local events such as festivals or fairs to promote your school. Set up a booth or table, and hand out flyers or brochures to generate interest.

7. Offer special promotions: Offer special promotions such as a free uniform or discounted tuition to attract new students.

Remember, getting more students to your school is a continuous effort. It's important to consistently market your school and offer a quality program that students will enjoy and want to continue attending.

We hope you found these tips helpful.

Let us know how we can help you

Power Up Your Dojo with

Open Black Belt - Gym and Studio Management Software