Fundamentals of Product Management: A Beginner’s Guide

Product Management has Three Core Pillars:

1. Business Strategy

2. UX Design

3. Technology

At Rebel Learning House, we offer Product Management Training for young tech professionals in software companies. We have two fundamentals in Product Management:

1. A Successful product manager is a Business Strategist first and then Technologist next.

2. A successful Product Manager is a psychologist first and then an Engineer next.

What is the Role of the Product Manager?

Product Manager is a primary role responsible to understand customer problems and their needs. Product Managers define customer problems and work with Engineers and UX designers to build great products to solve these customer problems.

Product Managers analyze the competitors and identify their differentiators. PMs create differentiators in our product. They also work with Marketing to communicate the customer value to the market.

They also work on Pricing Strategies and GTM strategies.

Product Management is the key function that owns the product end to end from identifying the opportunity to launch the product.

Here are 10 Core Activities in Product Management for building great Products:

1. Identifying Target Customer

2. Deep insights about the unsolved customer problems

3. Analyzing the Competitors & Identifying their key differentiators

4. Creating Differentiator and Unique Selling Propositions for your product

5. Defining Customer Value and core benefits for your product.

6. Analyzing external macro factors and spotting the opportunities to capitalize on. For e.g: Identifying emerging Technologies like ChatGPT and leveraging them to create the differentiator.

7. Analyzing consumer behavior, leveraging Product Analytics tools to derive insights from product metrics.

8. Think Long-term. Think about the next 5 to 10 years and envision - How the market will unfold?

9. Craft Product Vision and Long-term Product Roadmap.

10. Behaviour-Driven Design - Aligning the UX with the user behavior to build lovable products.

To be successful in Product Management career, one needs to uplift the strategic thinking and build customer-centric products.

We at Rebel Learning House are committed to train young tech professionals and transition them to product leaders so that they can think, act and succeed strategically.