The Basics of Product Management: A Comprehensive Course Overview

Our product management course is designed to uplift the product strategic thinking, business acumen and design thinking skills of young tech professionals so that they can build customer-centric products that solve real problems.

Our Product Management course is for the following Tech Professionals in Software companies:

1. Product Leaders

2. Product Managers

3. Product owners

4. Business/Product Analyst

5. Program Managers

6. Project managers

7. Delivery leaders/Managers

8. Tech Leads & QA Leads

9. UI/UX Designers

10. Other members of the product development team who wish to transition to product role.

Our Product Management course is very comprehensive and covers the following topics:

Sr No.	Modules
	Introduction to Product Management - What is Product Management?
1	What is a Software Product?
2	What is Software Product Management?
3	Customer Value
	Analysis - Foundations of Product Management
4	Customer Behavior Analysis
5	Customer Personas
6	Competition Analysis – Marketing Warfare
7	Environmental Analysis
	Product Discovery and Product Development
8	Spotting the Opportunity
9	Product Discovery – Double Diamond Approach and Disruptive Innovation
10	Product Market Fit
11	MVP - Minimum Viable Product
12	Waterfall vs Agile Product Development Approach
Hybrid Product Development Methodology
13	Feature Prioritization Methods and
	Pitfalls in Backlog grooming
14	Product Analytics – Data Collection and Insights
15	Visual Design Basics – Laws of Gestalt and Color Psychology
16	Choice Architecture
17	Hooked Model- How to build Habit Forming Products (Book by Nir Eyal)
	Product Marketing
19	Product Monetization
20	Go to Market Strategy
	Total Session Hours
21	Customer persona Exercise
22	Project Assignment

Why should you enroll in our Product Management Course?

1. Our Delivery is our Difference. Our training pedagogy follows a case study format where the connection between concepts, theory and actual practice is easily established - making it easy to understand and incorporate the learning at work.

2. Most of the Case studies are taken from Harvard Business School Journal.

3. We also provide experiential learning to the participants by giving them hands-on exercises and assignments.

4. We have received recommendations and positive feedback from most of our clients for Product Management training. These are our clients:

a. Flipkart b. Priceline (Bookings.com company) c. Blueconch Technologies (B2B) d. Sunlife Financial (Philippines) e. Neosoft Technologies f. Udchalo g. Adani University

Following are some of the Case Study Examples that shall be conducted in the Training Program:

1. Zerodha

2. Khatabook - B2B2C Case study

3. Pearson – Enterprise software case study

4. Udchalo – Online Travel Application for Indian Armed Forces

5. Dunzo

6. Salesforce vs Siebel (B2B case study)

7. AWS vs Azure vs Google Cloud (B2B case study)

8. Product Monetization – LinkedIn

9. Cred

10. KissFlow – GTM strategy (B2B case study)