Web Accessibility: Tips, Best Practices

Web accessibility is crucial for creating an inclusive and user-friendly website for individuals with disabilities. With over 1 billion people globally and 53 million in the United States living with disabilities, addressing their needs is not only ethical but also essential from a legal standpoint. Implementing best practices and following accessibility standards can improve online sales and protect against legal costs.

Web accessibility involves considering the needs of individuals with disabilities, including visual, hearing, neurological, cognitive, and motor impairments. By understanding these disability categories, organizations can identify how to make their websites accessible.

The World Wide Web Consortium (W3C) developed the Web Content Accessibility Guidelines (WCAG) to establish universal rules for ensuring websites, digital devices, and content are accessible. WCAG 2.0 and 2.1 are the current iterations, with Level AA being the top compliance tier required to eliminate significant accessibility barriers.

The four principles of accessibility include perceivability, operability, understandability, and robustness. Websites should ensure information is easily perceivable, the user interface is operable, content is understandable, and the website is robust and interpretable by assistive technologies.

A web accessibility checklist for ADA compliance includes creating alt text for images, integrating keyboard navigation, providing audio transcripts, conducting accessibility testing and scans, and utilizing automated audits.

Inaccessibility can have legal implications. Many lawsuits have been filed against companies that fail to meet web accessibility standards, with smaller organizations often facing significant impact.

Web accessibility not only benefits individuals with disabilities but also helps everyone. Implementing accessible features and technologies improves the user experience for all users and can lead to increased sales and revenue for businesses.

Supporting web accessibility is a wise business strategy, especially for online retailers and eCommerce websites. Statistics show that users prefer superior online experiences, often willing to pay more for convenience and ease of use.

Assistive technology tools designed for individuals with disabilities can also improve the user experience for everyone. Features like contrast tools and voice command technology have broader applications beyond their initial purpose.

In conclusion, web accessibility is crucial for creating an inclusive and legally compliant website, improving user experience for individuals with disabilities, and benefiting businesses in terms of sales and revenue.