Know the Difference Series: Click Spamming and Click Injection Explained

mFilterItmFilterIt
1 min read

Click spamming is a relatively primitive way to commit ad fraud. As the name suggests, click spamming is the act of generating a large number of fake clicks on an ad. This type of fraud mostly takes place on mobile apps but isn’t limited to them. In some cases, click spamming can also be observed on websites accessed through mobile devices. Read more

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mFilterIt
mFilterIt

mFilterIt ad traffic validation suite identifies invalid traffic sources and detects ad fraud by leveraging the capabilities of AI, ML and data science and deeper-level checks.