User Experience Design.

The name "User Experience Design" was coined out by Dr Donald Norman an Electrical Engineer and Cognitive scientist in Apple in the 1990s. He designed the User Centre Process.

User Experience Design is all about helping people and solving problems. UXD is a term used to describe the overall experience a user has when interacting with a product or service in a given context. UX Design look to bridge the gap between the product and human user. Wireframes are used in UX Design just as Architects makes use of blueprints. Ux Designs should be useful, usable, desirable, findable, accessible and credible.