How To Develop And Deploy Ai-powered Chatbot For Customer Support

Introduction

Alright, picture this: You're running a business, you want your business to grow and you also want to put your customers first. You want to make their lives easier, give them quick answers, keep them smiling, and make them feel valued.

Well, that's where chatbots come into the spotlight. These smart little helpers can become your secret weapons and make a big difference by becoming your 24/7 customer service superheroes by giving your customers quick answers, anytime, day or night. No more waiting on hold or surfing the internet for information.

So, let’s dive into this article and set sail into the world of chatbots, where the serious business of customer satisfaction meets the friendly convenience of technology.

PREREQUISITES: Before exploring AI-powered chatbot development, a basic grasp of programming concepts is essential. Familiarity with languages like Python or JavaScript and fundamental concepts like variables, functions, and conditionals will be valuable for understanding the technical aspects discussed in this article.

What Are Chatbots?

Chatbot is a computer program that simulates human conversations through texts, voice commands/messages, and other forms of computer communications.

Chatbot from the name chatterbox was first introduced in 1992: however, the first chatbot is said to be a software program called Eliza, and was developed by an MIT professor called Joseph Weizenbaum in the 1960s. And of course, Eliza was built to be a therapist who listens to people’s problems and responds just like any human being would.

Chatbots have been said to be useful in different industries and fields like marketing, assisting people, and making life interesting and easier for users.

How Do Chatbots Work?

Chatbots operates in either of these two ways:

  1. Rule-based conversational chatbots: Though These chatbots are easier to build because there is no machine learning or artificial intelligence involved, they are also limited in their conversation with their users. In essence, this means that the conversation patterns are built into the chatbots and it can only understand and respond to a specific set of queries. An example of how a rule-based chatbot works is when a user asks ‘What are the hours of operation for your restaurant?’ The bot can reply with “Our restaurant is open from 8:00 AM to 11:00 PM, Monday to Saturday, and from 11:00 PM to 9:00 PM on Sundays." In this example, the chatbot provides a straightforward response based on a predefined rule for answering questions about the restaurant's hours of operation.

  2. Al-based or machine learning chatbots: This type of bot is built using machine learning, which enables it to understand users' queries, respond to requests, and then learn from their responses. This bot will learn new queries from users, understand new languages, and then use it to improve its knowledge.

Importance Of Chatbots

Gone are the days when business owners or traditional customer support typically relied on human agents to respond to inquiries via phone, email, or in-person interactions. As much as these approaches are still very effective, organizations now see and make use of chatbots as the most effective way and tool for companies to communicate with customers and users.

Chatbots come with a 24/7 availability option and respond almost immediately, making it easy for users to use anywhere in the world. It’s convenient and efficient and it has a high rate of cost-effectiveness.

Companies looking to boost their sales or service productivity can leverage this tool and improve their customer satisfaction, handling common customer queries and collecting customer data.

Natural Language Processing(NLP) And Its Role In Chatbot Understanding.

NLP is a field of artificial intelligence that focuses on the interaction between computers and human languages. It involves the ability of computers to understand, interpret, and generate human language in a way that is both valuable and meaningful. The purpose of NLP is to enable computers to understand and work with human language. It is not limited to chatbots but can also be used in various applications, including sentiment analysis, language translation, speech recognition, and more.

An example of NLP can be used in chatbots to understand and respond to user inputs more naturally by analyzing and processing the text or speech

KEY STEP INVOLVED IN DEVELOPING AND DEPLOYING AI-CHATBOTS

Choose a suitable Chatbot framework for your business.

A chatbot framework or platform for businesses is like a ready-made system or tool that helps business owners create and manage chatbots without the need for technical expertise. It provides a set of tools, templates, and sometimes pre-built functionalities to design, deploy, and maintain chatbots for various purposes. This simplifies the process of adding automated chat capabilities to a business's website or messaging apps, allowing them to interact with customers or users more efficiently.

Here are the top 5 Chatbot frameworks you should consider using for your business.

  1. Microsoft Bot Framework:

    It's a chatbot framework designed for businesses, which allows users to create customized chatbots. This framework offers features like active learning and multilingual support to engage with a diverse audience. Primarily geared towards developers, it's a code-driven framework that requires basic programming knowledge to operate. It specializes in integrating natural language capabilities into bots, applications, and IoT devices. This framework goes beyond simple responses, delving into user intents and extracting essential information from requests. What sets it apart is its continuous learning capability, enabling ongoing improvement in bot interactions.

Pros:

  • It engages with customers in a conversational manner

  • Helps developers track and monitor the performance of their chatbots by providing powerful analytics tools.

  • They provide a strong security feature that enables chatbots to be free from malware attacks against security threats

Cons:

  • it is quite expensive to acquire advanced features and high traffic volumes. 2. Hard learning curve.

    1. Rasa:

  1. It's an open-source framework designed for bot development. Similar to Dialogflow, it enables the creation of AI chatbots capable of text and voice interactions, harnessing the potential of open-source machine learning. This comprehensive platform equips users with the necessary tools for building, evolving, and enhancing AI assistants, making it especially effective for crafting context-aware chatbots. Another robust conversational chatbot solution, it automates both text and voice-based conversations. Leveraging Rasa NLU and Rasa Core, it offers advanced features such as support for synonyms and hyponyms. This eliminates the need for extensive bot training for every possible variation when using the Rasa open-source chatbot.

Pros:

  • It’s free but also provides custom features.

  • Crafts customized chatbots

  • Maintain separate pipelines for production, development, and staging

Cons:

  • Might be a little intimidating if you’re a beginner

  • Consumes a lot of resources.

    1. DialogFlow:

  1. If you aim to develop friendly conversational or voice-based chatbot interfaces, this tool is an excellent choice. It's backed by Google's machine learning, making it effortless to connect with users across platforms like Messenger, Alexa, and Google Assistant. DialogFlow also stands out with its multilingual capabilities, seamless IoT integration, and SDKs available for more than a dozen platforms.

Pros:

  • Integration on multiple platforms

  • 20+ supported languages, scalability, support other programming languages.

Cons:

  • complexity

  • Limited customization in the free tier.

    1. Wit.AI:

  1. Wit.ai has a powerful NLP engine, making it ideal for business owners proficient in coding across various languages. Acquired by Facebook in 2015, it has become a popular open-source conversational AI choice for businesses. Wit.ai also offers voice-control capabilities, multilingual support, and seamless integration with various channels. Many users find its NLP engine to surpass even Microsoft and Amazon in quality.

Pros:

  • Offers support for an impressive range of 132 languages.

  • Provides seamless integration with Messenger.

  • Its Software Development Kit (SDK) is accessible in various coding languages.

cons:

  • Demands complex and time-consuming training.

    1. Bot Press:

  1. This platform stands out with its actionable chatbot analytics, making it a valuable choice. It also provides advanced permissions, allowing anyone to edit the bot. Looking for a robust open-source alternative to Wit.ai that offers precise analytics for continuous improvement? Consider BotPress, which features an advanced modular architecture. With Botpress, you can create separate bot modules that operate independently. For larger enterprises, opting for the paid version grants access to advanced features, including analytics, reporting, and human-in-the-loop capabilities. This summary highlights the key attributes of the platform and its open-source alternative, BotPress, clearly and concisely.

Pros:

  • Enables users the option to grant advanced permissions.

  • Offers precise and actionable analytics, enabling informed decision-making.

  • Allows users to create and deploy bots on their servers.

Cons:

  • Limited feature set beyond action-based bots and analytics.

Entity, Intents, and Dialog

  • Intent: An intent represents what a user wants when they interact with your application. More like they’re what their intentions are. Each intent corresponds to a specific user request you want your application to handle.

  • Entity: An entity is a term or object that gives more context to intents. You specify potential values for each entity, including synonyms users might use.

  • Dialog: A dialog is like a guided conversation flow that dictates how your application responds to defined intents and entities. It's a tool you use to create structured interactions with users to provide relevant responses.

How To Develop A Chatbot From Scratch In 5 Steps

STEP 1: What Problem Does Your Chatbot Aim To Solve?

The first step in building your chatbot is to identify the type of chatbot you are building, why are you building a chatbot? What do you plan to achieve with your chatbot? Are you designing your chatbot just for customized greetings? Ticking these and other relevant questions will guide you on the right choice for building your chatbot. As mentioned earlier, you can either choose a rule-based chatbot that automatically knows what your customers want or an AI-based chatbot that learns progressively.

Most business owners today use chatbots mainly To answer frequently asked questions to generate leads and make sales.

STEP 2: Choose Your Preferred Platform

To successfully create a chatbot that increases customer service, and effectively engages with your audience, you should adapt your chatbot to the platform they prefer. Whether it's integrated into your website, a standalone mobile app, or a Facebook Messenger bot, your choice should be based on what your customers and prospects want. You can do some research to find out the best choice to make. Also, Remember that if you choose a multi-channel approach, it's advisable to use a consistent chatbot framework across all platforms. This ensures the connection rather than having, for instance, a sales bot created with RASA for Messenger and utilizing Dialogflow for Google Assistant and mobile app iterations. It can also confuse your customers.

STEP 3: Select A Technology Stack

To get started with this, you need to know what customer problem you’re solving, and the platforms you want to target. Then, you can start selecting the technology stack for your chatbot. You have the option to choose a framework and have a chatbot developer create it for you, or you can take a more hands-on approach by using one of the DIY chatbot building platforms as mentioned earlier.

STEP 4: Create A Conversation Flow To Outline Possible Customer Queries

Let’s take for instance you’re designing the conversation in the context of an investment company or business, it involves careful planning to ensure a seamless and helpful customer support experience. Here's what an outline will include:

  • Begin by identifying the most common queries and issues that customers typically have. This may include questions about account balances, investment options, market trends, or account management.

  • Categorize these queries into specific user intents. For example, you might have intentions like "Check Account Balance," "Explore Investment Options," "Ask About Market Trends," and "Update Account Information."

  • Create natural language responses for each intent. Ensure that the chatbot can provide clear and concise answers to user queries. Tailor responds to the tone and style expected in the financial industry, which is typically formal and professional.

  • Anticipate that user interactions may involve multiple steps. For instance, if a user wants to explore investment options, the chatbot should guide them through a series of questions to understand their preferences and interests before making recommendations.

  • Design the chatbot to gracefully handle errors and misunderstandings. If the bot can't understand a user's request, it should ask clarifying questions or suggest alternative phrasings.

  • Utilize customer data to personalize conversations when appropriate. Address users by name, reference their previous interactions, and provide tailored suggestions based on their investment history and preferences.

  • Ensure that the chatbot adheres to strict security and compliance standards, especially when dealing with financial information. Implement encryption and authentication measures to protect sensitive data.

STEP 5: Test And Deploy

When you’ve followed all these steps and you know you’re ready to deploy your chatbot, you must test it and make it interact with real humans. Testing your chatbot also helps identify and iron out any issues, ensuring a smooth and effective user experience. It allows you to catch and correct errors, fine-tune responses and be sure that the chatbot understands user inputs accurately and correctly. This pre-deployment testing minimizes the risk of frustrating users with unexpected behavior and enhances the chatbot's reliability, ultimately leading to higher customer satisfaction. Then you can get ready to deploy your chatbot on your preferred platform. Do you want your chatbot to welcome your customers to your website? It’s your choice.

Conclusion:

To sum it all up, we’re in a fast-paced world where customer-centricity is important to all business owners, and the use of chatbots can be a big-time game-changer. These intelligent, AI-powered conversational agents provide business owners with a powerful tool to enhance the customer experience. By offering immediate support, chatbots help customers with quick answers to their queries, leading to reduced wait times and increased satisfaction. They provide personalized interactions, streamline processes, and adapt to customer preferences, creating a seamless and engaging journey.

As you grow your business towards success, remember that chatbots aren't just a tool; they're an investment that saves you money while making your customers happier. They say, 'time is money,' and that's something customers appreciate. So, when you want your business to shine, chatbots are your partners in giving customers the best experience, one chat at a time.

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Written by

Titilopeoluwa Ademoyero
Titilopeoluwa Ademoyero