Key insight from new York times case study.

Research Phase:

Initially, they conducted research to gain a deeper understanding of their target users, who are young people aged 20-40 living in New York.

User Behavior Analysis:

During their research, they delved into user behaviour and lifestyles through a method known as field research, which includes participant observation.

Survey Distribution

Their next step involved sending out surveys to engage with other young people who fit their target user profile.

Empathy Mapping

After collecting valuable user feedback from surveys, they created an empathy map. This helped them identify and address user pain points effectively.

Ideation and Validation:

ideation

In the phase, they brainstormed and generated various solutions to tackle the identified problems. They

didn't stop at the first idea but iterated to refine their concepts before arriving at their final solution.