Ux design process I got from the New York Times redesign

The designers that made the redesign executed the design thinking process by Understanding the users, Redefining the Problem, prototyping and testing. The problems they got are listed below:

Problem

The New York Times app loses the love of users, due to a myriad of reasons. Along with the competition and cost, the following factors are the reasons for the difficulties.

1. Coverage (Users are unhappy about something they read)

2. Life-changing event (moving).

3. Lack of usage.

4. Irrelevant content

They figured out what the users need thatbcan make the New York Times have alot of user. These finding a gave them their goals:

Goal

To build incentives amongst the sea of news apps, many of which are free.

To lead to lasting habits for readers of The New York Times app.

To help them retain their long-term loyalty.

They also found out what could fulfill the users exact need even though the users might be indecisive about it:

Our Proposal

Instead of overhauling the existing NYT app, we will add a subtle and useful feature to that landing page called Timely.

That will enable the user to receive notifications at opportune moments throughout a busy day: at breakfast, commute, before a meeting, during a coffee break or right before bed.

These notifications will assist the user to open Timely and access articles. It will take only a short time to read. Most importantly, the articles are catered to each user based on their interests and habits.