The New York Times app got a sleek makeover by Johny Vino, Addi Huo, and Ke Hu.
Introduction:
Transforming the familiar or an already existing product or service into something extraordinary for it’s users is an wholesome experience for a UX designer.
As a UI/UX designer or creative,there are fundamental concepts and steps that they follow regardless of the field in which they work.
They may not always follow these in a particular order, but they serve as a general framework for completing a project.
Design thinking includes a variety of inventive techniques and tools for addressing user-centered problems.
Johny Vino, Addi Huo, and Ke Hu redesigned the New York Times App. This was aimed at designing better, seamless reading experiences, enhanced features, and more.
The New York Times app had problems that the Timely app was created to address.The app no longer piques users' curiosity. These designers proposed a way to remind consumers by scheduling pop-up reminders all day long.The periods at which these messages appear are just before breakfast and lunch, evening, etc. Particularly at the times, users frequently utilise their phones, iPads, and other gadgets. It included coverage of events that changed people's lives as well as relent news and content , which made readers engage more in usage of the app.
The objective :
•To improve users' reading habits.
•To create rewards amidst the flood of news apps.
They incorporated the design process which includes : Empathy, Define , Ideate , Prototype and test.In Addition, Johny Vino, Addi Huo, and Ke Hu were able to provide creative solutions to enable users to engage and improve on the users reading habits (revolutionizing the way users consume news).
You will be astounded to learn that users have unending desires and needs and as a designer, it is imperative to constantly improve both old and new products and services.
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