Meta's AI-Driven Ad Creative Tools

What's Inside

• Meta's AI-Powered Ad Creative Tools

• Google's Enhanced AI Assistant

• Canva Unveils AI Tools 'Magic Studio'

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Meta's AI-Powered Ad Creative Tools

• Meta has introduced generative AI-powered features for ad creatives in Ads Manager. These features aim to assist advertisers in creating and optimizing ad campaigns.

• The global rollout of these features will be completed by next year.

  • Background Generation:

    • Allows advertisers to create multiple complementary backgrounds for their product images.

    • Enhances personalization and engagement.

  • Image Expansion:

    • Adjusts creative assets to fit different aspect ratios across various surfaces.

    • Saves advertisers time and resources.

  • Text Variations:

    • Generates multiple versions of ad texts based on the advertiser’s original copy.

    • Provides multiple options to better reach their target audience.

Google's Enhanced AI Assistant

• Google introduced Assistant with Bard at the Made by Google event.

• This AI-enhanced assistant utilizes generative AI for personalized user assistance.

• It can perform tasks like trip planning, email inbox search, and creating grocery lists.

• Integrates with Google apps like Gmail and Docs to find and summarize information.

• Supports interaction through text, voice, and images while retaining key Assistant features.

Canva Unveils AI Tools 'Magic Studio'

• Canva launches Magic Studio, an AI-powered suite for accessible content creation.

• Introduces Magic Switch, enabling instant design format transformation without manual adjustments.

• Offers automatic translation of designs into 100+ languages.

• Introduces text-to-video capability in Magic Media, powered by Runway AI.

• New photo editing tools like Magic Grab and Magic Expand enhance editing capabilities.

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