Bot Traffic

Bot traffic refers to artificial traffic generated from automated software that can be launched on websites and social media handles. It is also referred to as non-human traffic. Bot traffic can be both good and bad in the digital ecosystem. There are good bots like search engine crawlers that help to improve your website performance. On the other hand, there are bad bots that are used by fraudsters to commit unethical activities like ad fraud to steal advertiser’s ad spends and skew analytics for marketers. For more info