In the world of publishing, a “feature” is a special and important part of a story, article, or piece of writing. Think of it like the spotlight on the main stage — it’s what stands out and grabs your attention.

Features aren’t just about information, they’re about telling a story in a captivating way. Instead of just giving the facts, features dive deeper to evoke emotions, paint vivid pictures, and engage readers.

Here are a few key points to help you grasp the concept of features in publishing:

1. The Heart of the Story

A feature is like the heart of an article or story. It’s the core, the essence that makes the piece unique and interesting. Instead of just reporting the facts, features bring those facts to life with anecdotes, quotes, and personal experiences.

2. Beyond the Basics

While regular news articles focus on the who, what, when, where, and why, features go beyond these basics. They explore the how and the why in a more detailed and personal way, adding depth and complexity to the narrative.

3. Connecting with Readers

Features aim to connect with readers on a personal level. By incorporating human elements, emotions, and relatable experiences, they make the audience feel more connected to the subject matter. It’s about making the readers care and relate to what they are reading.

4. Showcasing Uniqueness:

Every feature has something special — a unique angle, a fascinating character, or an unexpected twist. It’s this uniqueness that sets features apart from regular news stories. They offer a fresh perspective and make the readers see things in a new light.

5. A Visual Experience

Features often use descriptive language and imagery to create a visual experience for the reader. Instead of just stating facts plainly, they paint a picture with words, making the story more vivid and memorable.

6. Varied Formats

Features come in various formats, including profiles, in-depth interviews, and human interest stories. The format depends on the subject matter and the goal of the feature. The key is to choose a style that best suits the story you want to tell.

Conclusion

Understanding features in publishing is about recognizing the importance of storytelling. Features are not just about information, they are about creating an experience for the reader. Whether it’s a compelling human story or a unique perspective on a familiar topic, features bring a special quality to the world of publishing, making it richer, more engaging, and memorable.

What is a Feature in Publishing?