Learnings from a usability case study on food delivery app Eat24

The Eat24 app has a number of UX issues that make it difficult for users to find and order food. These issues include:

• Confusing search results: Users are confused about how search results are ordered and presented, and they often find themselves scrolling through pages of irrelevant results.

• Ineffective sort bar: The current sort bar is not helpful, and users often find it difficult to find the information they are looking for.

• Lack of focus on reviews and ratings: Users are most interested in reviews and ratings, but they often have to navigate to the “restaurant information” page to find this information.

The author of the article conducted a usability study to identify these problems and then proposed a number of solutions. These solutions include:

• Highlighting a sort label by default: This will make it easier for users to understand how search results are ordered.

• Pulling out useful filter options: This will make it easier for users to narrow down their search results.

• Showing restaurant information with reviews first before menu: This will make it easier for users to find the information they are looking for.

The author tested these solutions on 7 new users, and found that they were all able to make sense of the ranking order of the search results and did not express any sort of confusion. Most users even actively engaged with the new filter and sort bar in their search and found them helpful.

The author concluded that by molding the experience of Eat24 to be consistent with the popular main Yelp app, it will encourage many more people to adopt Eat24 as their primary delivery method.

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