How Lead Validation Can Optimize Your Lead-Generation Process? — Know in Detail

Device spoofing is the act of using one device to impersonate many unique devices. Fraudsters use a device to generate fake engagement or a fake lead by clicking on an ad. In some cases, fraudsters use a fake form to collect relevant personal information from real users. They use bots to fill in fake information in a lead generation form. They are credited for this bad lead and get paid.

Then, they use different browsers and reset their device’s operating system (OS) to make it appear as a new device. The same device is then used to perform actions that lead to payouts. This process can be repeated indefinitely.

Modern fraudsters use sophisticated techniques to execute device spoofing, enabling them to get past the security measures adopted by lead aggregators and affiliate networks.Read more