Tech in Motion: Exploring Communication Technology through 3D Animation

If you run an IT business, you may offer products or services or both, related to the communication (s) technology. Besides, you can have your customers better explore your IT-based solutions while relying on 3D animation.

In this post, we shall talk about how your audience can explore communication technology (IT) via animation in 3D. Prior to that, we want to talk about the following things:

What Animation in 3D Is.

How Does Animation in 3D Work?

What Animation in 3D Is.

Animation in 3D refers to the process of creating moving images in a 3D environment. Moreover, this type of animation creates the illusion that digital objects are moving through a 3D space.

Furthermore, 3D animation services that specialize in animation in 3D rely on computer software to create it.

How Does Animation in 3D Work?

Here is a general synopsis of how animation in 3D works:

1. First, animation artists build 3D models, which they rig afterward.

2. Next, the artists manipulate and animate rigged models they create.

3. Then, they render animation as images in sequence, usually at 30 frames per second.

4. Subsequently, animation artists play back the animation in succession, creating the illusion of motion (virtual 3D space).

5. Finally, they begin animating objects, like characters, props, etc., via keyframes (tweening), to produce realistic animations. Besides, keyframes mean snapshots or characters or objects taken at different points in time.

Exploring Communications Technology (IT) via Animation in 3D

There are various benefits to utilizing 3D animation to let your customers explore your IT products via them. We have talked about them below:

1. Improved Online Presence and Visibility

You can improve your online presence if you create a 3D animated video and place it on your website. Besides, you can place your animated video promoting your IT solution on your homepage or landing page. It can aid you in improving your rankings on the search engine, provided that you optimize your video for SEO.

Moreover, more visitors will naturally land on your website when they can find it at the top of search results. Besides boosting your online presence and visibility, it will lead more people to finally buy your communications tech (IT) solution.

2. Enhanced Engagement and Increased Sales

Animated content really engages, and 3D animation can better engage your viewers as compared to 2D animated content. This is because it entails high-quality visuals and provides viewers with an enhanced experience, watching such animation. By the same token, you should take advantage of that fact and create animation in 3D for branding.

Put differently, you should exploit 3D animated content to promote your IT product or service to the audience. It won’t only encourage your viewers to watch your video. But also help you increase your sales, provided that you create it well.

Moreover, it is best that you add a CTA at the end of your 3D animated content for branding. It will let your customers know what action they need to take after watching your branded content.

3. Effective Communication

Animation in 3D lets you effectively communicate about your brand. Relying on the same content type, you can fascinatingly explain your IT product or service to the audience. Still, it is best that you keep your animation, more specifically explainer video, short of 30-90 seconds.

Furthermore, focus on explaining the benefits of your IT solution in the video. Do not talk about the features but talk about the benefits your product or service offers. Also, try to grab and hold your audience’s attention within the first five seconds of your video. It will aid you in better conveying your message to the audience. That is, why the audience should buy your IT solution.

Apart from explaining your IT product, you can leverage 3D animated explainer videos to communicate your brand story. As an example, you can use them to communicate how you started as an IT brand. So, you may use them for the aforementioned purpose.

4. Stand out in the Competition

You and your competitors may use the same strategies to promote an IT product or service. However, you need to surpass the competition as one of the IT brands, to exceed your competitors. What’s better than using animation in 3D for that purpose?

As a matter of fact, 81 percent of marketers today use animated explainers as a part of their marketing strategies. This is because they help them win more conversions and sales in the long run.

You should also make animated videos, such as 3D explainers, a part of your marketing campaign. If your competitors are not already utilizing the same strategy, you should not make the same mistake. Instead, you should use animated videos in 3D to stand out in the competition with a first-mover advantage.

5. Highly Shareable

Video sharing is an integral part of social media platforms, like YouTube, Facebook, and others. In fact, Twitter gets 700 shares of YouTube videos every minute. Like-minded people, friends, colleagues, etc., share videos on social media platforms. It means if some of your customers on social media like your video, they will share it with others. For the same reason, you should share your animated 3D video promoting your IT solution on social media platforms.

Moreover, with more shares of your promotional video on social media platforms, you can reach a massive audience. Most importantly, it will benefit you with increased sales when more customers know about your IT product and buy it.

Also, make sure your video is well-optimized for the mobile. This is because the majority of the traffic these days comes from smartphones. So, you should optimize your 3D animated content for your mobile audience, too, to encourage more shares.

Conclusion

You may run an IT company and offer an IT-related product or service. Relying on 3D animation, you can let your audience better explore your IT product or solution. Besides, animation in 3D refers to the process of creating moving images in a 3D space. There are various benefits to using animation in 3D to let your customers explore your communications tech product or service. Improved online presence, enhanced engagement, and effective communication, to mention some of those benefits. To finish, animation in 3D allows target audiences to fascinatingly explore communications tech (IT).