Learning AWS Day by Day — Day 57 — Amazon Simple Email Service

Exploring AWS !!

Day 57

Amazon Simple Email Service

Cloud based email provider that can integrate into applications for high volume email automations. No matter for what use case are you sending the mails, like business mails, marketing emails or newsletter emails, you only have to pay for what you use. It is a tool that also supports various deployments like dedicated, share or owned IP addresses.

Deliver high volume email campaigns and manage incoming mails at scale.
Reach more customers’ inboxes as a trusted sender.
Stay compliant with HIPAA and FedRAMP.

Automate transactional emails
Keeping customers updated by sending automated emails, such as purchase or shipping notifications, order summary or pricing details.

Deliver marketing emails globally
Tell your customers about your latest deals, discounts, newsletters all around the world.

Send timely notifications to customers
Send daily reminders or your deals which start at particular timings, like Prime sale at 12 pm, to engage your customers with your products or services.

Send bulk email communications
Track results using configuration sets to deliver emails or announcements to large set of users or customers.

How it works?

lets you reach your customers without on-prem SMTP (Simple Mail Transfer Protocol) email server using SES API or SMTP interface.

Customers using SES:
Amazon — sends billions of emails to users per year, related to products and services they offer
Netflix — increases email deliverability and sender scores
Duolingo — sends daily practice emails and notifications to over 300 million users
Reddit — drives engagement with users by sending emails globally