Mailmodo's 'CRO School' Success: 79k Impressions and Over 100 Enrollments

In March 2024, we launched our first-ever CRO School series to help ecommerce store owners understand the nuances of conversion rate optimization and how to ace it.

It was a series of 21 emails shared over a month. We also created carousels for social media that crossed over 79k+ impressions.

What more?

We even got 100+ enrollment in the 2 weeks of the launch.

Here's how we planned and executed this campaign.

The idea that propelled the launch of the CRO School

If you have an online store, you want more people to visit it and eventually buy more of your products. The customer journey is crucial for increasing traffic and sales on your online store.

What’s next? Ensuring a seamless customer journey from the time they first hear about your product to when they make their 10th purchase!

These steps are called "CRO".

We noticed that there’s a lot of content scattered across the internet but there’s no well-structured content to help people understand the basics of CRO and how they can fix it.

So we started to think of more ideas to make it really accessible and engaging

That’s when we thought of launching our campaign that came to be known as “CRO School”.

Initial Challenges and How We Overcame Them

Our challenge was to reach the right people at the right time with the right message.

Another challenge was to ensure that interested eCommerce marketers didn't miss out on these well-researched tips by experts.

But on social media, algorithms are unpredictable and may restrict reach and the amount of content.

So, we decided to turn it into an email course to reach people's inboxes on priority.

We divided the customer journey into 3 major stages where store owners are struggling to cross the finish line.

1. Retention and Purchase

2. Acquisition Capture

3. Demand generation

We created a series of 21 emails with reasons behind each issue and actionable tips backed by data and examples.

The best part? These emails were created with Mailmodo’s fun and interactive features like questionnaires inside the emails which are designed for better engagement.

What strategies did we use to increase sign-ups for the CRO School?

We aimed to reach a wider audience through better distribution methods, leading to more people signing up for the course.

We got a great response on our last marketing campaign “Email design for newbies” which got 200k+ views on social media. People loved the way we broke down the complex nitty-gritty of designing an email into simpler, understandable carousels.

Inspired by this series, we thought of using carousels to drive more signups via social media platforms. These carousels acted as teasers for the entire course and compelled social media audiences to sign up

Our design team used @Figma to bring our ideas to life.

We planned strategic launches:

- Native content from high-profile LI accounts like our founder.

- Evangelsied the team to post on their profiles

- used platforms like Pinterest to create a buzz

And it worked!

What all we achieved so far

- 79K+ impressions on socials consolidating all the chapters

- 500+ likes

- 100+ enrollments

Most importantly, people found this resource helpful - In the end, it’s all about making a difference and helping out, isn’t it?

If you’re yet to discover the “CRO School”, or want to check out the content of the emails in the series, Enroll now.