一、自我提升

首先，写作可以记录自己的所闻、所做、所思、所想。

其次，写作在真实记录的基础上，给我一个能够回顾和反思的机会。

然后，经过反思再加工，能够将零散的记录层次化、结构化、系统化。

最后，写作不是一次性写完就放在那了，而是随着时间推移和阅历更加丰富、想法更加成熟，以前写的文章可以进一步修改、完善，这恰好构成了自我提升整个闭环。

二、提升影响力

影响力的本质在于利他。通过对自身经历和认知的抽象总结，可以评估其对他人的帮助程度。借助互联网的传播媒介，我们能够更好地探究这一点。然而，提升影响力的前提是实现自我提升。如果自身问题尚未解决，所写内容难以令人信服，读者也不会愿意阅读。

当自身问题得到有效解决，并总结出一套经验方法时，公开写作和分享将成为检验这些思想方法是否具有利他价值的试验田。此外，面对不同背景的读者和听众，还能检验自己的语言表达是否存在不足之处。

当你的经验方法被广泛认可和复用，帮助他人解决实际问题时，影响力自然会逐步建立，进而成为某一小众领域的行业权威或意见领袖，并建立个人品牌。此时，可以尝试将自己的输出商业化。

三、实现商业价值

三步实现你的商业价值：博客写作、建立咨询业务、出版书籍。这三步之间的关系是什么呢？

3.1 博客写作

首先，博客写作，作为例行日常输出，可以快速发布并及时得到反馈和快速迭代。将博客内容免费提供给读者，可以为个人品牌持续引流。这一步不仅能吸引潜在客户，还能帮助你不断完善自己的观点和方法。

内容吸引客户，创造更多内容吸引更多客户，形成无限循环。这有效是因为90-9-1规则：90%的用户是潜伏者，9%点赞和评论，1%创建内容。写文章让你成为前1%的内容创作者，自然成为领导者。

3.2 建立咨询业务

接下来，咨询业务，通过实践不断打磨和泛化自己的方法论。通过与客户的实际互动，你可以验证和改进自己的理论，并积累更多的实际案例和经验。这一步是将理论付诸实践的重要环节。

建立咨询业务需要有一个顾问的身份，如果自己还不是顾问如何建立自己的咨询业务呢？

顾问就是一个领域的专家，创办咨询公司有助于品牌建设，确立权威地位。幸运的是，这比想象中简单，因为有一套可遵循的剧本：

通过以上步骤，你可以逐步建立起自己的品牌，成为行业内的权威，并实现商业价值。

3.3 出版书籍

最后，出版书籍可以将理论和实践系统化输出，扩大受众面，巩固你的专业地位，并覆盖那些对价格敏感的客户，他们可能负担不起咨询服务，但仍然需要你的建议。

咨询能让你意识到自己的知识和经验的价值，尽管费用高且难以规模化，但书籍作为补充收入，可以覆盖更多客户。通过书籍和咨询，你可以在价格-需求曲线上获得多个收入点，平衡收入的可变性。

参考

1. https://medium.com/@_michaellin/stop-building-startups-start-consulting-instead-8c3980d6a214

Why did I start writing?

1. Self-Improvement

First, writing allows me to record what I hear, do, think, and feel.

Second, writing provides an opportunity to review and reflect on these records.

Then, through reflection and reworking, I can organize scattered records into a more structured and systematic form.

Finally, writing is not a one-time task to be left aside. As time passes and my experiences grow richer and my thoughts mature, I can further revise and improve my previous writings, thus completing the entire cycle of self-improvement.

2. Enhancing Influence

The essence of influence lies in benefiting others. By abstracting and summarizing my experiences and insights, I can assess how helpful they are to others. With the help of the internet as a medium, we can better explore this aspect. However, the prerequisite for enhancing influence is achieving self-improvement. If personal issues remain unresolved, the content written will be unconvincing, and readers will be unwilling to read it.

When personal issues are effectively resolved and a set of experiences and methods is summarized, public writing and sharing become a testing ground to see if these ideas and methods have altruistic value. Additionally, facing readers and audiences from different backgrounds can help identify any shortcomings in my language expression.

When your experiences and methods are widely recognized and reused, helping others solve practical problems, influence naturally builds up. You can then become an authority or opinion leader in a niche field and establish a personal brand. At this point, you can try to commercialize your output.

3. Realizing Commercial Value

Three steps to realize your commercial value: blogging, establishing a consulting business, and publishing books. What is the relationship between these three steps?

3.1 Blogging

First, blogging, as a routine daily output, allows for quick publication, timely feedback, and rapid iteration. Providing blog content for free to readers can continuously attract traffic to your personal brand. This step not only attracts potential clients but also helps you continuously refine your views and methods.

Content attracts clients, creating more content attracts more clients, forming an infinite loop. This is effective because of the 90-9-1 rule: 90% of users are lurkers, 9% like and comment, and 1% create content. Writing articles makes you part of the top 1% of content creators, naturally becoming a leader.

3.2 Establishing a Consulting Business

Next, consulting business, through practice, continuously refines and generalizes your methodology. Through actual interaction with clients, you can verify and improve your theories and accumulate more practical cases and experiences. This step is crucial for putting theory into practice.

Establishing a consulting business requires having the identity of a consultant. If you are not yet a consultant, how do you establish your consulting business?

A consultant is an expert in a field. Starting a consulting company helps in brand building and establishing authority. Fortunately, this is simpler than imagined because there is a script to follow.

• Step-1 Start a newsletter

• Step-2 Get potential clients on your email list

• Step-3 Write 10 articles on the topic you want to consult on.

• Step-4 Use those articles to sell consulting services

• Step-5 Use learnings from your work experience or (ideally) past engagements as content for future articles.

• Step-6 Rinse and repeat steps 3-5.

Through the above steps, you can gradually build your brand, become an authority in the industry, and realize commercial value.

3.3 Publishing Books

Finally, publishing books can systematically output theory and practice, expand the audience, consolidate your professional status, and cover those price-sensitive clients who may not afford consulting services but still need your advice.

Consulting makes you aware of the value of your knowledge and experience. Although it is expensive and difficult to scale, books as supplementary income can cover more clients. Through books and consulting, you can achieve multiple income points on the price-demand curve, balancing the variability of income.