5 reason why 99% of indie games fail.

Most Indie Game Developers are emotionally driven instead of data-driven.

Reason #1: You didn’t validate your idea first

Most developers out there rely on hope marketing instead of traditional marketing. I understand that we have these great ideas with “unique” plots, amazing effects, and complex mechanics, which excite us a lot. Then we start a project with a lot of resources without ever testing the idea online, writing online, making videos about it, etc.

Reason #2: You made the wrong game for the wrong audience

Very often, because we didn’t test our idea or we tested and received positive feedback, we didn’t spend time selecting our target audience.

Analysts like INTJ (Architect) would prefer Strategy, Puzzle, and Simulation because of their love for complex problem-solving and strategic thinking.

Diplomats like INFJ (Advocate) would prefer games with deep, meaningful narratives and character development.

Sentinels like ISFJ (Defender) would prefer Life Simulation, Puzzle, and Adventure because they enjoy games that provide comfort and nostalgia.

Explorers like ESTP (Entrepreneur) would prefer Action, Shooter, and Racing because they’re drawn to fast-paced and competitive games.

Reason #3: You didn’t create a plan with systems

A lot of people develop their games without systems that limit the scope of their games. There’s no design system, no rules, no guidelines on how much damage enemies will deal, how many levels are going to be made, etc.

Reason #4: You didn’t optimize your game

Back in the day, game developers were forced to create the most immersive experiences, like making a box with different textures for every face. Today, they’ll make six different boxes with different textures.

Reason #5: You didn’t create an email list or newsletter

No matter how great your game is, no matter if your art style is GOAT, and no matter if you did everything right, you need an email list or newsletter to help you secure wishlists and clients. People forget about things easily.

These mistakes have taught me so much — and just like they did with me, I hope to pass along my own learnings to the next person.

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