Bluesky Gains 2M Users Rapidly in a Few Days

Image Credit: X

Bluesky, the decentralized social media platform, has seen a remarkable surge in popularity, adding 2 million new users in just a matter of days. This dramatic growth is largely attributed to the recent ban of X (formerly Twitter) in Brazil, which left millions of users searching for an alternative platform. As a result, Bluesky has become the top app in Brazil's app store, with its user base skyrocketing by over 1,018,952% within a week. This increase in activity is also reflected in the platform's metrics, with an 8x increase in likes, a 77x increase in follows, and a staggering 81x increase in new users.

Bluesky’s rapid growth highlights its potential as a major player in the social media landscape, especially as it plans to introduce a public web interface by the end of the month and federation capabilities early next year. This federation feature is designed to give users more control over their data, making the platform "billionaire-proof" by allowing them to retain their posts and contacts even if they switch platforms.

The unprecedented growth of Bluesky underscores a significant shift in the social media landscape, where user trust and control are becoming increasingly important. As users seek alternatives that offer more transparency and freedom, Bluesky's decentralized model and commitment to privacy may position it as a formidable contender against traditional platforms. This momentum also sets the stage for Bluesky to explore further innovations, potentially influencing the future direction of social media as a whole​

Bluesky’s success demonstrates the demand for a more open and user-centric social media platform, particularly in light of the controversies surrounding other social networks​