Four Underrated Destinations Eager to Welcome Tourists

A midst the recent backlash against overtourism in popular European spots, several less-visited destinations are actively inviting travelers to explore their unique offerings.

Greenland

With the upcoming opening of new international airports in Nuuk and Ilulissat, Greenland is gearing up to welcome more visitors. The enhanced infrastructure aims to boost tourism, supporting adventure and dark sky tourism, such as whale watching and northern lights viewing. The focus is on sustainable tourism that benefits local communities while preserving the environment.

Morocco

As Morocco prepares for co-hosting the 2030 World Cup, it is expanding its tourism infrastructure, including new hotels and accommodations. The country aims to double its annual tourist arrivals by the event. While Marrakesh remains popular, lesser-visited cities like Fez, Casablanca, and Agadir offer authentic experiences and are receiving increased attention.

Serbia

With a growing focus on sustainable and rural tourism, Serbia is inviting travelers to discover its natural beauty and cultural heritage. From winter sports and hiking in its mountains to exploring the historical charm of Novi Sad, Serbia is emerging as an attractive destination for those seeking a more tranquil travel experience.

These destinations offer rich cultural experiences and beautiful landscapes while aiming to manage tourism in a way that supports local communities and minimizes environmental impact.

Georgia

Georgia, nestled between Turkey, Russia, and Azerbaijan along the Black Sea, is set to enhance its appeal to a diverse range of travelers. The country is investing in a comprehensive 10-year development plan aimed at improving accessibility, public transport, and cruise ship facilities, with a major focus on its port in Batumi, the nation's second-largest city.

“Tourism is relatively new in Georgia,” noted Natalie Fordham, a specialist at Wild Frontiers, an agency known for its unique and adventurous travel experiences. “The country is producing enthusiastic guides who speak excellent English and are eager to adapt to different types of visitors. Many travelers develop lasting connections with them and return.”

Despite its emerging status in the tourism industry, Georgia is working on expanding its infrastructure, including developing better road networks. Revenue from tourism is expected to support these crucial improvements, further enhancing the country's accessibility and appeal.