Goal: Establish Market Presence and Initial User Base

Launch in Major Cities: Roll out QuickEats in Lagos, Abuja, and Port Harcourt.
Partnerships with Local Restaurants: Secure partnerships with 100+ local restaurants in each city.
Marketing Campaign: Initiate a digital marketing campaign focusing on social media and local influencers.
App Development: Release the initial version of the QuickEats app with core features like restaurant listings, order tracking, and multiple payment options.

Goal: Enhance User Experience and Expand Services

User Feedback Integration: Collect and analyze user feedback to improve app functionality and user experience.
New Features: Introduce features like meal customization, dietary preferences, and real-time delivery tracking.
Promotions and Discounts: Launch promotional campaigns and discounts to attract new users and retain existing ones.
Expand Delivery Network: Increase the number of delivery personnel and optimize delivery routes for faster service.

Goal: Strengthen Market Position and Increase User Engagement

Loyalty Program: Implement a loyalty program to reward frequent users.
Partnership Expansion: Partner with grocery stores and local markets to offer grocery delivery services.
Community Engagement: Sponsor local food festivals and events to increase brand visibility.
App Enhancements: Add features like in-app chat support, order history, and personalized recommendations.

Goal: Achieve Operational Excellence and Sustainable Growth

Sustainability Initiatives: Introduce eco-friendly packaging options and promote sustainable practices.
Advanced Analytics: Utilize AI and machine learning for demand forecasting and route optimization.
Customer Service: Enhance customer service with 24/7 support and faster issue resolution.
Market Expansion: Plan for expansion into additional Nigerian cities based on market research and demand analysis.

Product Roadmap