UX Writing: Creating Human-Centered Content

One of the biggest challenges when writing on digital platforms is making texts clear, concise and useful. To achieve this, there is a powerful tool: UX Writing ( User Experience Writing ), which is nothing more than writing based on the user experience, their interaction and their emotions during the process.

Many people think that this practice is relatively new, but it is not. As long as interfaces have existed, there have been people writing for them. The added value of UX Writing is that it formalizes the practice with sophisticated guidelines. In addition, its demand is constantly increasing, and it is closely related to UX Design ( User Experience Design ), a process that seeks to create digital products that generate relevant and meaningful experiences for users, in terms of design, usability, etc.

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Writing based on user experience, their interaction and their emotions during the process. That's UX Writing.

Although the difference between UX Writing and Copywriting is very subtle, the former aims to guide and help, while the latter informs, persuades or sells. Do not confuse UX Writing with Micro Copywriting, which seeks to synthesize ideas through small texts to make the navigation and usability experience more human and easy.

What characteristics should an attractive UX Writing have?

Clarity . Clear text, with simple and direct language, is the best way to help the user understand and process the communication.

Consistency . Consistency in texts is key to generating user trust. For example, in an app selling online courses, if the user purchases course “X”, that name (or text) must be the same throughout the entire purchasing process.

Precision . The instructions must be exact, that is, they must explain exactly what must be done in each instance in which it is presented.

Conversational . Texts that aim for dialogue are more attractive, warm, and friendly; of course, with the appropriate tone of voice.

Benefits of UX Writing ? Many! Below, at Isource Marketing we list what we think are the 5 most representative ones.

1. Helps to empathize with users . UX Writing determines the tone of communication with users. It is key to creating a connection of empathy and trust between the product and users.

2. Humanize the product. UX Writers are responsible for designing the texts for the interactions between machines and users, so their goal is to humanize the products by creating a link between them.

3. Improve conversions and user engagement. A good UX Writing strategy for calls to action ( CTA ) helps improve conversion goals. The idea is to create texts that lead to action and make communication effective.

4. Create smoother interactions. Understanding how to use a digital product can be a challenge, so good UX Writing is responsible for providing all the necessary information to the user and improving their experience.

5. Reduce time spent using apps . Having all the steps clear makes users spend the time they need to use the app, avoiding frustrations and increasing the likelihood that they will choose the app again or recommend it.

Below are 4 comparative examples with texts: one made from UX Writing and the other not.

The UX Writer

The UX Writer must be a writer capable of writing content that gives logic, coherence and order to the digital platform. In addition, he or she defines how the company's voice should be expressed and brings simplicity to the user experience. He or she must have knowledge of UX Design and work closely with designers in order to structure an optimal interface.