Productized Services
Are you looking for a way to monetize your talents and achieve financial freedom? Look no further than productized services, a powerful business model that's transforming how professionals offer their skills to the market.
What Are Productized Services?
Productized services are standardized offerings that convert traditional custom services into ready-to-buy, scalable products. They come with clear scope, pricing, and deliverables, allowing businesses to serve more clients efficiently while maintaining consistent quality and predictable revenue.
The Benefits of Productized Services
Standardization: Offer ready-to-go packages with clear prices, ensuring consistent service quality.
Scalability: Serve more clients without burnout, potentially automating parts of the process.
Predictable Revenue: Fixed prices make it easier to forecast income and expenses.
Simplified Purchasing: Customers know exactly what they're getting, making buying decisions easier.
Enhanced Marketing: Well-defined offerings boost marketing and sales efforts.
Continuous Improvement: Quickly identify and fix issues in your service delivery.
Examples of Productized Services
For UI/UX Designers
Basic Package: Design apps, websites, or logos with 48-hour delivery, one request at a time ($5,000/month)
PRO Package: Handle two requests simultaneously ($8,000/month)
For Marketers
Short & Long-form Video Creation: $4,000/month
"Senior" Package: Specialized videos in various styles ($5,000/month)
For Developers
Asynchronous Consulting: Provide advice and guidance at your own pace ($500/month)
Sprint-based Web Development: Two-week sprints for high-quality sites and apps ($3,500/sprint)
For Entrepreneurs
- SaaS Product Development: Offer your product as a service while building it (e.g., landing page creation using your own tool)
For DJs
Monthly Subscription: DJ sessions or digital streaming with easy online booking
Custom Playlist Creation: For venues and events on a subscription basis
Implementing Productized Services for Your Business
Identify Your Niche: What are you skilled at, and is there market demand?
Develop Your Format: How can you deliver your services most effectively?
Create the Structure: Choose between one-time services or subscription models.
Become an Expert: Establish yourself as a trusted resource in your industry.
Continuous Improvement: Listen to customer feedback and refine your offerings.
Productized services offer a fantastic opportunity to grow your business, gain financial freedom, or validate your product idea. Whether you're a designer, marketer, developer, entrepreneur, or even a DJ, this model can work for you. It's especially valuable for those recently laid off or looking to transition from full-time employment to self-employment.
Consider how you can apply this model to your skills or products. It might just be the game-changer you've been searching for in your professional journey!
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Written by
Kagan Demirhindi
Kagan Demirhindi
Hey there! I'm Kagan. Welcome to Kagan Talks, where I share my thoughts on life, tech, business and everything in between.