Productized Services

Are you looking for a way to monetize your talents and achieve financial freedom? Look no further than productized services, a powerful business model that's transforming how professionals offer their skills to the market.

What Are Productized Services?

Productized services are standardized offerings that convert traditional custom services into ready-to-buy, scalable products. They come with clear scope, pricing, and deliverables, allowing businesses to serve more clients efficiently while maintaining consistent quality and predictable revenue.

The Benefits of Productized Services

  1. Standardization: Offer ready-to-go packages with clear prices, ensuring consistent service quality.

  2. Scalability: Serve more clients without burnout, potentially automating parts of the process.

  3. Predictable Revenue: Fixed prices make it easier to forecast income and expenses.

  4. Simplified Purchasing: Customers know exactly what they're getting, making buying decisions easier.

  5. Enhanced Marketing: Well-defined offerings boost marketing and sales efforts.

  6. Continuous Improvement: Quickly identify and fix issues in your service delivery.

Examples of Productized Services

For UI/UX Designers

  • Basic Package: Design apps, websites, or logos with 48-hour delivery, one request at a time ($5,000/month)

  • PRO Package: Handle two requests simultaneously ($8,000/month)

For Marketers

  • Short & Long-form Video Creation: $4,000/month

  • "Senior" Package: Specialized videos in various styles ($5,000/month)

For Developers

  • Asynchronous Consulting: Provide advice and guidance at your own pace ($500/month)

  • Sprint-based Web Development: Two-week sprints for high-quality sites and apps ($3,500/sprint)

For Entrepreneurs

  • SaaS Product Development: Offer your product as a service while building it (e.g., landing page creation using your own tool)

For DJs

  • Monthly Subscription: DJ sessions or digital streaming with easy online booking

  • Custom Playlist Creation: For venues and events on a subscription basis

Implementing Productized Services for Your Business

  1. Identify Your Niche: What are you skilled at, and is there market demand?

  2. Develop Your Format: How can you deliver your services most effectively?

  3. Create the Structure: Choose between one-time services or subscription models.

  4. Become an Expert: Establish yourself as a trusted resource in your industry.

  5. Continuous Improvement: Listen to customer feedback and refine your offerings.

Productized services offer a fantastic opportunity to grow your business, gain financial freedom, or validate your product idea. Whether you're a designer, marketer, developer, entrepreneur, or even a DJ, this model can work for you. It's especially valuable for those recently laid off or looking to transition from full-time employment to self-employment.

Consider how you can apply this model to your skills or products. It might just be the game-changer you've been searching for in your professional journey!

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Written by

Kagan Demirhindi
Kagan Demirhindi

Hey there! I'm Kagan. Welcome to Kagan Talks, where I share my thoughts on life, tech, business and everything in between.