Why AI Awareness Matters:

Kesba IrvineKesba Irvine
4 min read

We live in a time where tech is more than just a tool; it's woven into the fabric of our daily lives.

And as AI becomes a bigger part of that, understanding what AI actually is—and what it isn't—is crucial.

AI awareness is about being able to spot AI when you see it, even if it’s subtle.

But the tricky part?

Not everything that seems "smart" is AI.

Narrow AI or Weak AI

A lot of what we interact with daily—like Amazon Alexa or Google Assistant smart speakers are Narrow AI or Weak AI.

They don’t learn beyond the specific tasks they’re designed for.

They rely on simple, rules-based systems.

These systems do what we tell them, based on conditions we set, without any real “learning” involved.

Narrow AI can’t generalize its knowledge tasks beyond its designated domain.

For example, smart speakers devices can:

  • Time-based Trigger: Turn off the bedroom lights at 10:00 PM, every day.

  • Location-based Trigger: Turn on the porch lights when your phone’s GPS says you’re close to home.

  • Voice Command Trigger: Adjust the thermostat to 72°F degrees when you say, “Good morning, Alexa.”

None of that is Generative AI—it’s just a sequence of actions following rules:

Simple? Yes.

Smart? Not really.

But here’s where Generative AI does come in.

Take for example Amazon Alexa. It leverages generative AI especially in the way it process human language. It’s not just following commands; it’s using AI to figure out what you actually mean.

  • Speech Recognition: First it convert your voice into text, a process that involves analyzing audio to understand what words you’re saying.

  • Natural Language Understanding (NLU): Then, the system breaks down the text to figure out what you actually want. It parses meaning, extracts key info, and looks for your intent.

  • Intent Recognition: The AI works to pinpoint your exact intent. Say, “What’s the weather like today?” and it recognizes that you’re asking for a weather update.

  • Contextual Understanding: This is where it gets interesting. To give you accurate responses, the AI keeps track of previous interactions and factors in context to ensure it’s following the conversation.

Knowing the difference matters—because not everything that looks like AI actually is AI.

AI vs. Automation: Why It Matters


Now that we've cleared up the difference between basic automation and real AI, let’s dig a little deeper.

Why does AI awareness even matter?

Well, as more and more of our lives become intertwined with tech. Understanding the tools we use is key to making informed decisions.

Whether it's about privacy, security, or just managing expectations.

You see, not everything labeled "AI" is actually artificial intelligence in the way we imagine it.

💭Marketers love to slap the AI label on everything these days because it sounds cutting-edge and innovative.

True AI systems, like the natural language processing (NLP) used in Alexa or Google Assistant.

That are designed to learn and adapt based on the data they receive.

When you speak to Alexa, she’s not just following a pre-written script. Instead, she's using complex algorithms to break down your speech, understand your intent, & respond in a way that makes sense given the context of the conversation.

But here’s the thing: even those AI-driven features have limitations.

While Alexa or Google Assistant can understand and respond to relatively simple queries like

😀“What’s the weather today?” or “Turn off the lights,”

But they can still struggle with more nuanced requests.

🤖If you were to ask Alexa, “How should I feel about tomorrow's weather forecast?”

She'd be stumped.

Why?

🎭Because understanding emotions and giving subjective advice requires a level of comprehension and contextual analysis that current AI just isn’t capable of—yet.

That brings us to an important point: AI isn't magic.

It's powerful, yes, but it's not human-level intelligence.

We’ve made huge strides in areas like voice recognition and machine learning.

But AI systems still have a long way to go before they can handle the full complexity of human thought and language.

The Bottom Line

AI isn’t here to replace human intelligence.

It’s a tool—one that makes life easier by handling repetitive tasks and automating things that would take us longer.

Alexa can tell you if it’s going to rain tomorrow, but she can’t decide whether you’ll need an umbrella based on how you feel about the weather.

The more you understand about AI, the better equipped you’ll be to use it wisely—without getting swept up in the hype.


It's important to know that AI isn’t a replacement for human intelligence. It's not a substitute for human intuition, empathy, or creativity.

💭So, where does this leave us?


🧠Incorporating AI: It's a Mindset

  • By raising your AI awareness, you can demystify the technology and see it for what it is—a powerful tool for innovation.

The real question is, will you keep up, or will you be left behind?

🔔 Subscribe for a balanced take on AI topics.

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If you find this post helpful or think it could benefit others, please share it with your network.


📚Reference

AI &Data Literacy by Bill Schmarzo: https://youtu.be/ICSdFD5ViIQ?si=q58G8HyZ1KClpgaL

Interaction Design: https://www.interaction-design.org/literature/topics/narrow-ai


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Written by

Kesba Irvine
Kesba Irvine

I'm a multi disciplinary writer passionately exploring the transformative impact of generative AI on both business and daily life. I curate and summarize the most important news and insights so individuals and businesses can stay up-to-date on the latest advances in generative AI-powered products. In this ever-evolving AI landscape, my aim is to deliver accessible and pragmatic insights for harnessing the potential of generative AI to enhance both business strategies and everyday experiences.