Will ‘SmartLess’ Become the Actors’ Most Significant Career Move?

Launched during the pandemic, the ‘SmartLess’ podcast marks the beginning of a media empire for Sean Hayes, Will Arnett, and Jason Bateman.

On a sunny August afternoon at the Stephen Talkhouse in Amagansett, the trio gathered for a live taping of their podcast, sharing stories and jabs with Howard Stern. The atmosphere was light-hearted, with the actors trading jokes about Bateman’s career, but this event also represented a pivotal moment in their careers.

Months earlier, the friends had signed a remarkable three-year distribution deal with SiriusXM, reportedly valued at over $100 million, which signifies their leap into a major business venture. This podcast, which blends humor with candid conversations about their lives, is quickly gaining traction, ranking sixth among U.S. podcasts according to Edison Research.

The trio’s journey began in the early 2000s, bonding over their roles in “Arrested Development” and a shared poker game. As they observed the podcasting landscape and friends’ successes, they decided to dive in themselves. Despite the pandemic’s challenges, their first episode aired in July 2020, quickly becoming a source of joy for listeners during a tough time.

Their unscripted format invites celebrity guests, including Kamala Harris and President Biden, creating a relaxed space for humor and genuine discussions. The trio’s extensive comedic backgrounds ensure their banter is both entertaining and engaging, making the podcast a refreshing escape from traditional media formats.

The growing popularity of ‘SmartLess’ prompted them to think bigger. They launched SmartLess Media, producing spin-offs and docuseries, further solidifying their presence in the podcasting world. Their recent move to SiriusXM aligns with their aspirations to expand their media footprint, signaling a strategic shift in their careers.

As they embrace their new roles, Hayes acknowledges the unique connection they’ve fostered with audiences, emphasizing the joy their podcast brings. Meanwhile, Bateman reflects on how this unexpected venture has become the most successful chapter of his career.

With the podcasting industry bouncing back and advertising revenues projected to rise, the ‘SmartLess’ team is poised for continued growth. As they explore new opportunities and projects, the trio remains open to the unpredictable journey ahead, grateful for the serendipity that led them here.