What are the most underutilized strategies in Sales that could significantly boost conversions?

Ah, sales. That never-ending struggle of turning "maybe later" into "take my money!" So, what if I told you there’s a couple of underutilized strategies that could make your conversions shoot through the roof without sounding like a desperate door-to-door salesperson? Cue Order Bumps and One-Click Upsells—two features that are simple but somehow still flying under the radar for many.

Order Bumps: The Forgotten Sales Hack

Picture this: You’re in the checkout process, mentally high-fiving yourself for making a decision, and BAM! The website gently slides in a suggestion: "Hey, want this matching product? It’s practically begging to be paired with your cart." And you think, "Why not?" This, my friend, is the order bump—a tiny nudge that says, "Are you sure you’re done here?"

But here’s where the magic lies—the buyer doesn’t even have to leave the checkout page. They click once, and voila, their cart is fuller, and your sales go up. It's almost as if they wanted to spend more money, but needed you to give them a gentle, nonchalant reminder.

Still, it blows my mind how many businesses don’t use this. You could be selling a $300 gadget, and that $20 accessory bump? Yep, it’s low risk for the buyer but gives you a nice little boost. Just plug in something like the WP Swings Order Bump Plugin for WooCommerce, and you're golden.

One-Click Upsells: The Ultimate "Are You Sure You’re Done?" Move

Now, let’s imagine the customer has hit "Buy Now." It’s over, right? Wrong. The fun’s just getting started. Enter One-Click Upsells—that sly trick where, after the purchase is made, you casually mention a better version of what they just bought, or a product so complementary it feels like destiny.

The beauty of the one-click upsell? They don't need to re-enter payment details or do any of that boring stuff. They see something shiny, they click once, and you just turned a decent sale into a killer one. No extra hoops to jump through, no second thoughts—just a quick "Sure, why not?"

For example, your customer buys a basic subscription to your service, and right after, you offer them an irresistible annual plan. It’s almost like they can feel their savings (even if they weren't looking for them).

Why It Works (And Why You’re Not Doing It)

You see, the real genius behind these tactics isn’t that they exist—it’s that they’re subtle. You’re not waving flashing neon signs screaming "BUY MORE!" You’re sliding in with a casual, "Hey, just thought you might like this." And oddly enough, people say yes. A lot.

Yet, here we are—so many businesses ignoring these strategies, leaving money on the table like it’s no big deal. Could it be that they think their customers won’t go for it? Or maybe it’s because they assume it’s too pushy. Spoiler alert: It’s not pushy when it’s done right. It’s smart. You know what they say: fortune favors the bold... and apparently, the sellers who know how to present a well-timed upsell.

So yeah, Order Bumps and One-Click Upsells—they work because they’re non-invasive, they ride the wave of customer enthusiasm, and they’re there at the perfect time. And while you may be skeptical—"Will people really go for it?"—the answer is yes, yes they will. And if you’re not using these little gems yet, maybe it’s time to rethink that strategy. Unless, of course, you enjoy leaving potential profit behind.