GemelSoft Enhances Internal Systems and Expands External Business Through NocoBase Integration
Lucy Zhang
Originally published at GemelSoft Enhances Internal Systems and Expands External Business Through NocoBase Integration - NocoBase.
About GemelSoft
Shenzhen GemelSoft Software Co., Ltd. has been at the forefront of cross-border enterprise services since its establishment in 2006. Recognized as a leading high-tech IT company, it is also one of the specialized,high-end, and innovation-driven enterprises in China. In recent years, GemelSoft has combined AI technology with business scenarios to provide customers with innovative solutions to meet the diverse needs of cross-border trade. The main product modules of GemelSoft Software include:
Enterprise Brain: The AI-based knowledge base system intelligently customizes enterprises’ unique needs and reasonably uses massive data content through professional-level training and access to various applications.
Digital Smart Assistant: A 7/24 intelligent business assistant that understands and responds to customer needs through simple training, providing personalized product recommendations and efficient customer service.
Intelligent unified panel: Integrate digital salesman, intelligent Q&A voice interaction, and AI library to provide users with professional advice and industry trends.
Cross-border trade: a global unbounded trade platform that provides one-click fast delivery, a safe and convenient payment system, real-time translation, and warehousing services in two places.
Challenges Emerge with Opportunities
As competition in the cross-border industry grows, GemelSoft focuses on artificial intelligence for new growth opportunities. This shift has expanded its customer base, increased business volume, and unlocked vast market potential.
With the rapid expansion of GemelSoft's business, many problems began to emerge in the internal system:
Outdated system: The previous system was slow, with data query results taking minutes to return, hindering productivity.
Lack of flexibility: Making simple modifications and additions to fields was often cumbersome and typically required developer intervention, leading to slow response times.
Low level of digitalization: The internal HR system was not fully implemented, affecting the overall workflow.
Uneven distribution of resources: Development resources focused mainly on external business, leaving internal system maintenance underemphasized and issues challenging to resolve promptly.
Together with NocoBase: Upgrading the Internal Systems
GemelSoft's technical team explored various low-code and no-code platforms but found none that met their needs. Upon discovering NocoBase, the team appreciated its flexibility and scalability. After its successful deployment, GemelSoft effectively resolved several legacy issues:
- Enhanced System Agility and Efficiency: The system's efficiency has improved significantly. Adding fields takes just five seconds, and modifying forms can be done in under ten minutes, enhancing flexibility and speeding up business processes.
Available for Non-technical personnel: Non-technical staff, such as those in business roles, can handle basic development tasks effectively. This lessens the reliance on developers and enhances overall work efficiency.
Customized Plugin development: NocoBase's flexible plugin architecture allows quick customization. A front-end developer created a tailored plugin to meet the business's needs in two days.
GemelSoft is upgrading its ERP system with NocoBase's support. The procurement and delivery management modules are complete, while logistics and warehousing are in development, aiming to streamline processes and boost efficiency.
Integrating the Enterprise Brain with NocoBase
NocoBase has played a significant role in optimizing GemelSoft's internal system and has also enhanced the product technology architecture. As GemelSoft Software's flagship product in the wave of artificial intelligence, "Enterprise Brain" has been successfully implemented in various customer scenarios. NocoBase serves as a crucial link between the "Enterprise Brain" and the instant messaging (IM) platform, facilitating efficient data and information exchange and improving the product's overall capabilities.
In this model, the "Enterprise Brain" focuses on data analysis, while NocoBase manages data collection and distribution and executes complex business logic. This division allows the "Enterprise Brain" to concentrate on AI capabilities without complicating the system with specific customer needs.
For example, in the offline experience store project, NocoBase maintains the store manager profile and geolocation information. It also handles the location data customers share through WeChat and quickly matches the nearest experience stores. In the meantime, NocoBase integrates with the "Enterprise Brain" to execute API calls, manage data acquisition, and push customer information and recommendations through workflows, allowing the "Enterprise Brain" to finalize customer interactions.
Moreover, NocoBase effectively addresses the limitations of the "Enterprise Brain" in managing customer data and maintaining customer contact. Its flexible and automated features enhance the efficiency and intelligence of customer service, ultimately driving better outcomes.
Extended Use of NocoBase: Incubation of External Solutions
With the successful transformation of its internal systems and product capabilities, GemelSoft is confident in applying NocoBase to various customer business scenarios. The company has started to expand NocoBase's application to external businesses, offering customized solutions for clients across different industries.
IC industry customer: Created a CRM system that integrates with Kingdee's ERP system, streamlines complex profit-sharing calculations, automatically generates essential reports, and enhances channel management efficiency and real-time order data.
Chambers of Commerce and Associations: Developed a CRM system that streamlined membership management and event information collection while using AI to send personalized birthday wishes, enhancing user experience and community engagement.
- Foreign comprehensive service: The system efficiently handles currency conversions and profit-sharing, enabling smooth cross-border capital flow and fund transfers back to China.
"Our R&D team only spends 20% of their time on NocoBase, but it has significantly impacted our overall business."
--GemelSoft Product Leader
It’s important to note that, based on NocoBase, GemelSoft has significantly enhanced its ability to incubate external solutions. In two days, the technical team developed a custom plug-in to streamline cross-border e-commerce store launches. It converts complex JSON product attributes into user-friendly forms, simplifying data entry and management for operations personnel.
NocoBase boosts GemelSoft's ability to explore and deliver solutions for various business needs. It enables quick responses to custom development requests, enhancing market adaptability and customer service efficiency.
"NocoBase stands out for its speed and scalability. We quickly adjusted the system to fit business needs, enabling non-technical staff to participate in configuration, which boosted our development efficiency. As a no-code/low-code platform, NocoBase has lowered development barriers, allowing a recent graduate on our team to manage two projects independently. This platform helps us respond effectively to customer needs and focus on valuable innovations.
--GemelSoft Product Leader
Looking Ahead
NocoBase played a significant role in GemelSoft's digital transformation. It addresses internal digital challenges and fosters innovative solutions for customers. With its fast, flexible, and user-friendly platform, NocoBase enables GemelSoft to adapt quickly to a rapidly changing market and meet the evolving needs of its customers.
Moving forward, NocoBase will continue to partner with GemelSoft Software to drive innovation and growth by exploring opportunities in international markets.
Like GemelSoft’s story, NocoBase aspires to empower technical engineers by freeing them from the complexities of coding, enabling them to concentrate on creative and impactful business opportunities for more remarkable achievement.
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