Introduction

With nearly 20 years of software development experience across multiple companies in the UK, USA, Latin America, Japan, and Korea, I've always dreamed of creating my own software products. Despite having the necessary skills, time was always a constraint - until now.

Previous Startup Experience

In 2021, I attempted to launch a trading analysis startup called DivergenceAI. The platform was designed to allow traders from various exchanges like Binance and KuCoin to connect their accounts and receive detailed performance analytics through reports and visualizations. After spending six months developing this product, I realized I had made several crucial mistakes, particularly from a startup perspective. I was so focused on the technical aspects that I failed to validate the idea first. The end result was a platform that nobody wanted to use.

Biget supported my SaaS platform sharing a promo video of DivergenceAI with their X account.

A New Beginning in 2024

After that experience, I stepped back from entrepreneurship until 2024. The inspiration for my current project came from an unexpected source - house hunting. While researching living costs in different areas, I found myself overwhelmed managing conversations with multiple real estate agents. I was missing appointments, losing track of conversations, and missing out on good opportunities simply due to poor chat management.

Through conversations with friends, I discovered this was a common problem. While there are existing solutions like Kommo, they often offer more features than necessary. I wanted something more practical and focused.

The Birth of a New CRM

This realization led me to create mockups for a streamlined CRM solution that addresses these specific challenges, along with other pain points I discovered during my research.

Here's the main screen of the CRM I'm developing:

Sharing the Journey

In this series of articles and videos, I'll document my journey of building and launching this product in a non-technical way. If you're an entrepreneur or a developer considering building your own SaaS product, I hope you'll find value in this content. I'll share everything I've learned, including:

• Recommended books

• Inspiring entrepreneurs

• Valuable resources

• Lessons learned