Why Artificial Intelligence is Gaining Popularity in Events

Artificial Intelligence (AI) is quickly changing the way we experience events across different sectors, from corporate conferences to education fairs. Over the last few years, AI has gained popularity for its ability to make events more interactive, efficient, and personalized. AI is now being used to enhance everything from event planning to audience engagement, creating smoother and more memorable experiences for attendees.

Studies by EventMB reveal that over 75% of event planners have started integrating AI tools, and a survey from Bizzabo shows that 63% of attendees believe AI enhances their event experience. According to a report by Grand View Research, the global AI in events market is expected to grow at a rate of 27.5% annually from 2021 to 2028, driven by rising demand for AI-powered features like chatbots, 24/7 support, 3D environment, immersive experiences, and real-time data analysis. These advancements help organizers offer a more personalized and efficient event experience.

In this blog, we’ll explore how AI is transforming the event industry and why it’s becoming such an essential tool for planners worldwide.

Reasons AI is Gaining Popularity in Events

Artificial Intelligence (AI) is redefining event experiences, streamlining processes, and enhancing engagement on multiple fronts. Here’s a closer look at why AI is gaining such popularity in the events industry:

1. Improving Engagement through Immersive Experiences

AI-driven technologies are being used to create immersive experiences at events, increasing attendee engagement significantly.

Allied Market Research estimates that the VR event market will grow at 41.1% CAGR by 2030, fueled by AI advancements. These immersive experiences help attendees stay engaged longer, allowing for better knowledge retention and more memorable interactions.

2. Conversational AI

Chatbots and virtual assistants powered by AI are revolutionizing attendee support. They provide real-time answers to common questions, assist with registration, and even recommend sessions based on interests.

Reports from Chatbots Magazine show that 47% of users are open to purchasing items or attending sessions recommended by chatbots, and 63% of attendees value instant responses provided by AI chatbots. Conversational AI has become a game-changer in enhancing attendee convenience and satisfaction.

3. Real-Time Data

AI’s real-time data analysis capabilities offer event organizers instant insights into attendee behavior, engagement levels, and session popularity. This data helps organizers make on-the-spot adjustments to improve the event experience.

According to Market Research Future, the AI analytics market is expected to grow at 29% CAGR through 2030, indicating the growing reliance on AI-powered data analytics in events.

Real-time data enables organizers to make data-backed decisions and respond to attendee needs immediately.

4. Gamification

Gamification, powered by AI, adds an element of fun and engagement to events by creating interactive challenges, quizzes, and scavenger hunts that encourage attendee participation.

According to a Statista report, 81% of event planners who use gamification see increased attendee interaction, and 55% report higher engagement rates.

AI-driven gamification adapts challenges based on attendee preferences and skill levels, making it more appealing and engaging.

5. Humanized Avatars

AI-powered avatars are becoming increasingly popular, especially in virtual events, as they add a human touch to the digital experience. These avatars can communicate, express emotions, and guide attendees, making interactions feel more personal and engaging.

A report by Gartner projects that by 2025, 50% of event platforms will use humanized AI avatars for enhanced attendee interactions. This trend is part of AI’s push towards creating more lifelike, relatable virtual experiences.

Conclusion

AI is revolutionizing the events industry by making experiences more engaging, personalized, and efficient. From automating tasks to creating immersive environments, AI is helping event organizers deliver unforgettable experiences that align closely with attendees’ interests. With real-time insights, gamified activities, and even human-like avatars, AI is reshaping how we connect, learn, and enjoy events.

If you’re looking to elevate your next event with cutting-edge AI technology, ibentos offers a metaverse platform that combines the latest in AI technologies to enhance attendee experience, simplify planning, and boost engagement. If you want to bring your events into the immersive environment? Discover how ibentos can transform your vision into an extraordinary experience.