Black Friday

FinancialFinancial
3 min read

Black Friday is just around the corner, with endless promises of unbeatable discounts and must-have deals. For many, this day has become synonymous with a shopping spree, fueled by the rush of getting products at prices that seem too good to pass up. But as exciting as Black Friday may seem, it’s also a time to step back, reflect, and remember: just because something is discounted doesn’t mean you need it.

The Psychological Pull of Discounts

Stores know how to play on our psychological triggers. Black Friday is designed to create a sense of urgency: limited-time deals, flash sales, and “only a few items left” messages push us to make hasty decisions. This “fear of missing out” is a powerful motivator, driving people to make purchases they otherwise wouldn’t consider. But the thrill of snagging a deal can quickly turn into buyer’s remorse when the excitement wears off, and we realize that item isn’t as necessary as it seemed in the heat of the moment.

The Hidden Costs of Unnecessary Purchases

While Black Friday can save you money on items you need, it also risks encouraging wasteful spending. Overbuying can lead to:

1. Clutter and Waste: Buying things on impulse adds to the clutter in our homes and, eventually, can contribute to environmental waste when items are discarded.

2. Financial Impact: Small purchases add up quickly. Even discounted, these “must-have” items can strain your budget, leading to regrets as the bills start piling up.

3. Lost Focus on What Matters: Shopping for deals can distract us from our actual needs and the quality of items. Buying things we don’t really want often results in items we’ll hardly use.

How to Shop Smart on Black Friday

To avoid falling into the discount trap, consider the following tips:

1. Make a List and Stick to It: Before Black Friday, make a list of items you actually need, ideally with a budget for each. Only purchase items on this list; this helps you avoid impulsive buying.

2. Compare Prices: Just because something is on sale doesn’t mean it’s the best price. Research prices across different stores and online platforms to ensure you’re truly getting a deal.

3. Ask Yourself: Do I Really Need This?: Before adding anything to your cart, pause and ask if it’s an item that genuinely serves a purpose in your life. Will it be used regularly? Does it fulfill a specific need?

4. Stay Mindful of “Exclusive” Deals: Limited-time offers and exclusive deals can heighten the feeling of urgency. Remember, more deals will come in the future. Don’t let the pressure of exclusivity drive you to buy something unnecessary.

Take Control of Your Black Friday

This Black Friday, let your needs, not the discounts, guide your choices. Approach sales with a clear sense of what you truly need, and don’t let flashy discounts lead you to unnecessary purchases. After all, the best deal is the one that actually adds value to your life.

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Here are the codes, you can use for the desired plan:

  • BLACKFRIDAYYEARLY: 50% discount for one year

  • BLACKFRIDAYMONTHLY: 50% discount for one year

  • BLACKFRIDAYWEEKLY: 50% discount for 12 weeks

* The actual discount is depending on the country and currency you are using in your Apple Account.

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