My 2024 LinkedIn Rewind
Joseph Alagi
AI Generated.
Here's my 2024 LinkedIn Rewind, by Coauthor.studio:
2024: When Paintball Strategy Met Media Mastery 🎯
In media, innovation isn't just about platforms—it's about transforming tactical shots into strategic campaigns. Just like my paintball adventure where I earned the "Most Shot-at Team Member" title, this year was about turning challenges into opportunities.
My journey from Plus Acuity to BrandEye Media wasn't just a job change—it was a strategic pivot. Leading the Indomie 'Show Some Love' campaign proved that understanding consumer psychology matters more than the perfect aim. We delivered a 38.2% year-on-year sales increase by doing what I do best: reading the field and making bold moves.
Top Moments that Defined My Year:
• Saying Goodbye to Plus Acuity (https://www.linkedin.com/feed/update/urn:li:activity:7257722916425875456/): "Every campaign, strategy session, and brand milestone felt like a personal triumph." Transition isn't about leaving; it's about evolving.
• New Role Announcement (https://www.linkedin.com/feed/update/urn:li:activity:7259113394434150400/): Joining BrandEye Media as a Senior Media Executive—proving that my unique blend of skills (biochemistry + digital marketing) can be your greatest weapon.
• The Art of Subtle Branding (https://www.linkedin.com/feed/update/urn:li:activity:7272930151317807105/): "By choosing subtlety over overt promotion, you don't just sell products—you sell an idea." This philosophy guided our most impactful campaigns.
Key Achievements:
Executed Hypo 'Cholera' campaign, reaching over 4.2 million Nigerians
Completed lululemon Omnichannel Marketing Job Simulation
Transformed media buying strategies across digital and traditional channels
2025 Preview: I'm diving deeper into bridging scientific precision with media creativity. Expect campaigns that don't just communicate—they connect, surprise, and transform.
Massive thanks to Victor Oyarero and Emmanuel Adediran for their mentorship, and to the BrandEye Media team for believing in my unconventional approach.
To my fellow marketers: Stay curious, stay bold, and remember—sometimes the best strategies come from unexpected places. 💡
#NigerianMarketing #MediaStrategy #BrandBuilding #LinkedInRewind #2024Wrapped
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Written by
Joseph Alagi
Joseph Alagi
Joseph is a results-driven media and marketing professional with a talent for crafting compelling, audience-focused content. With a strong background in storytelling and clear communication, I specialize in creating strategies that engage and resonate. My experience spans campaigns for top brands like Munchit, Indomie, Power Oil, and Minimee, to mention a few. Through strategic planning and precise execution, I consistently deliver on KPIs, driving impactful results in the ever-evolving media landscape.