How Much Does OTT Advertising Cost? Insights for Small and Medium Businesses

Why Should SMBs Consider OTT Advertising?

OTT advertising is no longer exclusive to large brands with massive budgets. Small and medium businesses (SMBs) can benefit from its scalability and precise targeting capabilities. Platforms like Roku and Tubi allow SMBs to create campaigns starting with smaller budgets, offering a cost-effective way to reach niche audiences. For more details, read Think with Google’s research on OTT’s impact on SMB advertising.

What Does OTT Advertising Cost for SMBs?

OTT advertising costs are highly flexible, making them accessible for SMBs:

• Local Campaigns: Starting at $10–$15 CPM, ideal for small markets.

• Regional Campaigns: $20–$30 CPM, targeting specific areas.

• National Campaigns: $30–$50+ CPM for broader reach.

Tip: Begin with a local campaign to test the waters before expanding to regional or national campaigns.

How Can SMBs Make OTT Advertising Affordable?

1. Leverage Free Ad-Supported Platforms: Use platforms like Tubi or Pluto TV for affordable entry points.

2. Focus on Targeted Campaigns: Avoid generic ads by tailoring content to your ideal audience.

3. Utilize Tools for Analytics and Optimization: Platforms like Brandify’s OTT advertising solutions help SMBs track and optimize campaign performance.

FAQs About SMB OTT Advertising

Q: Can I run an OTT campaign with less than $5,000?
A: Yes, many platforms like Tubi and Roku allow campaigns starting as low as $2,000.

Q: How do I measure success in OTT advertising?
A: Metrics like click-through rates (CTR), video completion rates, and cost per acquisition (CPA) provide insights into campaign effectiveness.

Explore how Brandify’s OTT advertising tools can help SMBs run cost-effective campaigns tailored to their needs. Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Press Release: https://www.prlog.org/13053451