My Doctor Prescribed Product Videos for Insomnia 🎬 | DevReel Weekly #2

Yo! Back for #2! Last week's launch got some amazing responses (especially about that story framework and 400 subscribers in the first week!!).

99% of product or announcement videos are bedtime stories.

Boring. Predictable. Forgettable.

I'm trying hard to avoid that, and today, I'm sharing what is helping me achieve it.

📺 Video of the Week

I love video announcements that feel like mini-movies and can deliver a story without saying a single word. Aaron Francis did it with his "Mastering Postgres" launch video.

Aaron is one of my role models when it comes to video creation, and here's why:

• Uses camera angles and focal length like a film director.

• Practical lighting that builds intrigue (no fancy setup, just smart placement)

• Shows how different shots can support your narrative (no random B-roll here!)

👉 WATCH HERE

I had the privilege of hosting Aaron on my podcast and learned a lot from him. You might also learn a thing or two from his wisdom.

I created my last video with this purpose in mind. Sound, Composition, Color Grading, and Cinematography all working together to deliver a story, and I'm proud of the result.

👉 WATCH HERE

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🎯 Tip of the Week: Impactful Writing

Everything starts with writing. I've learned the hard way that a solid script is way more than half the battle for a good video.

I’m obsessed with mastering copywriting and diving into the science and techniques behind it.

The best person to learn from? Harry Dry. He got as a guest at an absolutely brilliant podcast, linked below:

Here are my top two takeaways:

1. When writing, ask yourself three questions: Can you visualize it? Is it impossible to prove it wrong? Are you the only one who can say it? If you get three yeses, you're onto something good.

2. Good writing comes from re-writing. No one nails it on the first try.

👉 WATCH HERE

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🛠️ Resource of the Week: Insta360

You might say: "But I don't have anyone to film me!" - Same here 👋! I have to shoot every single take myself (sometimes my wife), which takes time; sometimes, you do not have time.

The Insta360 X4 is a great resource because it gets the whole thing; you hit record and forget about framing and adjust everything in the post (zoom, pan, frame). This gives you a lot of freedom, check this video where I use it

Why do I like it? Stabilization is really good; it can record and export in ProRes 422 and has handy features like Deep Track and AI editing that help speed up editing. Finally, the sound recording from it is not the best, but I got a cheap mic adapter and I plug my wireless mics so I get crisp audio.

👉 GET THE INSTA 360 X4 HERE

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And that's a wrap! If you learned something today, share it. If you didn't learn anything, share it.

Have a creative week, and keep producing!