Handbook for BrandForge -01: A Startup-Led Innovation in Branding

BrandForge 2025 is an initiative designed to bring together the brightest creative minds to develop a compelling brand identity for Mission Kerala 2025 powered by Ntouch Syndicate LLP. Organized by Mirrorfolio , this challenge is more than a competition—it is an opportunity to shape a startup-driven movement that redefines Kerala’s supply chain ecosystem.

Mission Kerala 2025 is a revolutionary project leveraging technology and decentralized logistics to streamline distribution, empower local entrepreneurs, and enhance accessibility. To support this transformation, a cohesive and scalable brand identity is essential, and BrandForge 2025 seeks to establish that foundation.

About BrandForge 2025 – The Challenge Explained

Mission Kerala 2025 aims to address inefficiencies in the distribution network by connecting manufacturers directly with a fleet of auto drivers acting as micro-franchisees. This innovative approach ensures rapid deliveries, reduced costs, and economic opportunities for thousands of individuals. Mirrorfolio, as a key player in branding and digital strategy, is spearheading this initiative to create a distinctive identity that reflects these goals.
Please review the following information to familiarize yourself with the concepts before proceeding

Participants are invited to develop a comprehensive brand identity system that aligns with the mission’s core values of innovation, empowerment, and inclusivity. This includes designing visual assets, defining brand language, and ensuring seamless adaptability across digital and physical platforms.

Competition Timeline & Key Dates

Registration Period: February 1 - February 10 Register Here

Phase 1: Name Challenge

• February 9 - February 15

• Develop a memorable and impactful brand name that aligns with the vision of Mission Kerala 2025.

• Selected names will advance to Phase 2.

Phase 2: Brand Identity Design

• February 17 - March 10

• Create a comprehensive brand identity, including logo, typography, color palette, graphic elements, and real-world applications.

Winner Announcement: March 15, 2025.

Required Deliverables

A successful entry must include:

• Brand Name: A unique and meaningful name.

• Logo Design: A professional and scalable logo for digital and print applications.

• Typography Guidelines: Selection of fonts with clear application guidelines.

• Color Palette: Defined HEX, RGB, and CMYK values.

• Graphic Elements: Visual assets that enhance brand recognition.

• Imagery Guidelines: A structured approach to photography and visual storytelling.

• Brand Guidelines Document: A detailed manual for brand implementation.

• Real-World Mockups: Application of branding on vehicles, digital interfaces, and marketing materials.

How to Participate

1. Register: Complete the registration process here.

2. Understand the Brief: Review the objectives and mission statement.

3. Create: Develop a name (Phase 1) and full identity (Phase 2).

4. Submit Your Work: Ensure all deliverables are correctly formatted and submitted before the deadline.

5. Compete for Recognition and Rewards: Winners will be recognized and supported for further career opportunities.

Evaluation Criteria

Entries will be assessed based on:

• Strategic Alignment: How effectively the branding reflects Mission Kerala 2025’s goals.

• Originality: Innovation in approach and design.

• Scalability: Adaptability across various platforms and media.

• Cohesion: A unified and professional brand system.

• Clarity: Well-documented brand guidelines that facilitate seamless implementation.

Strategic Insights for a Winning Submission

• Go Beyond the Logo: A strong brand is a comprehensive identity system. Consider how all elements work together.

• Simplicity and Impact: Create a design that is recognizable and flexible.

• Local Relevance: Integrate cultural and regional elements that align with Kerala’s entrepreneurial spirit.

• Comprehensive Brand Guidelines: Ensure clarity in brand communication and application.

• Use Professional Tools: Industry-standard platforms such as Adobe Illustrator and Figma are recommended.

Resources and References

To assist participants, the following resources provide best practices in branding:

• Branding Style Guides

• Desircle’s Best Brand Guidelines Examples

• Coolors – Color Palette Generator

• Flux Academy – Typography Guide

Rewards and Recognition

• Winner Opportunity: The winner of Phase 2 may be offered a chance to work with Mirrorfolio, provided they demonstrate exceptional skill and capability.

• Top 10 Showcase: The ten best submissions will be displayed across all Mirrorfolio platforms and websites, offering participants high visibility and industry recognition.

• Total Prize Pool: ₹20,000

  • Phase 1 Winner: ₹5,000

  • Phase 2 Winner: ₹15,000

• Industry Recognition: Winning submissions will be highlighted on Mirrorfolio’s platform.

• Career Advancement: The best designers may be invited to collaborate on future branding projects.

Join the Mission

BrandForge 2025, powered by Mirrorfolio, is an opportunity for creative professionals to define the face of a transformative initiative. This is a chance to influence how an entire state perceives and interacts with a supply chain revolution.

This competition is designed to foster collaboration, innovation, and branding excellence. If you are ready to contribute your expertise and gain recognition for your work, now is the time to act.

For live updates and discussions, join our official communication channels.

Join our WhatsApp group

Register today and become part of a branding movement that drives real-world change.