TikTok Growth Analysis @trustandthrive

Hey — It’s Max,

@trustandthrive is led by therapist Tara Montazeri, AMFT, in California. The account offers mental health insights and support, aiming to make therapy concepts accessible to a broad audience. With 33.8K followers and 6.5M likes, it has built a dedicated community seeking guidance on personal growth and well-being.

We analyzed 2,316 videos posted from September 9, 2020, to February 10, 2025, to understand their performance. Here’s what we found:

Engagement:

• Average likes: 9.3K

• Average saves: 604

• Average shares: 1.1K

• Average comments: 58

• Average plays: 61.9K

Posting Schedule:

• Videos per day: 2.5

• Videos per week: 17.5

• Most common post time: 12:29 PM GMT

Videos by Day of the Week:

• Monday: 344 videos

• Tuesday: 354 videos

• Wednesday: 401 videos

• Thursday: 358 videos

• Friday: 305 videos

• Saturday: 314 videos

• Sunday: 240 videos

@trustandthrive maintains a consistent posting schedule, sharing multiple videos daily, with a focus on mid-week days. This regularity, combined with engaging mental health content, has fostered a strong connection with their audience, contributing to their growth and impact in the online mental health community.

Here are some of their top-performing meme videos:

Me as a therapist when a client says “can I just read you the messages?”

• Stats: 8.2K saves, 431 comments, 228K likes, 1.2M plays, 20.7K shares

• Description: Oh yes, yes you can *My page is not a replacement for therapy and my posts are not one-size-fits-all. #therapistthoughts #therapysessions #therapymeme #MemeCut #Meme #MemeCut

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People pleasers after they start setting boundaries and realize that many of their relationships were one-sided and only worked when they didn’t have boundaries

• Stats: 7.9K saves, 410 comments, 86.2K likes, 647K plays, 8.3K shares

• Description: The loss is real AND then some relationships strengthen 🥰 #boundarysetting #newtoboundaries #relationshipboundaries #friendshipboundaries #relationshipdynamics #peoplepleasingproblems #recoveringpeoplepleaser #peoplepleaserrecovery #peoplepleasing #unlearning

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People pleasers feeling bad after setting a boundary even though they know it’s the right thing to do

• Stats: 9.7K saves, 389 comments, 117K likes, 888K plays, 21.6K shares

• Description: It’s so hard 😭 I’ll cry even when I know I made the right decision #peoplepleasing #peoplepleasingrecovery #recoveringpeoplepleaser #peoplepleaserproblems #boundarysetting #boundaryguilt #settingboundaries

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Visiting your family as an adult thinking you’ve healed your childhood wounds

• Stats: 6.5K saves, 451 comments, 86.4K likes, 660K plays, 32.6K shares

• Description: Wait why do I feel like I’m 12 again #lifelonghealingjourney #childhoodwounds #innerchildhealing #emotionaltriggers #familydynamics #visitingfamily #healingjourney

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When you visit family for the holidays and try to apply the communication and coping skills you learned in therapy but your patience is running thin

• Stats: 8.9K saves, 334 comments, 164K likes, 1.2M plays, 12.7K shares

• Description: And all of a sudden…I’m 12 again 🥲 #visitingfamily #familydynamics #therapyjourney #copingskills #communicationskills #boundarysetting #holidayboundaries #Meme #MemeCut #Meme

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Finally, we noticed that @trustandthrive took 3 years to get its first viral video. Their regular posts, especially on mid-week days, and content that people can relate to have helped them build a strong following. The memes and therapy-related content are very popular, with 9.3K likes and 1.1K shares on average. This shows that being consistent and sharing what people connect with can lead to great results over time.

Download the CSV file used for this analysis.

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Talk soon!

- Max

Have any questions? Feel free to reach out—my DMs are open @themaxibarra

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