Amazon PPC vs. SEO: Which One Should You Focus on for More Sales?

If you're selling on Amazon, you've probably heard about PPC ads and SEO. Some sellers swear by ads, while others focus on ranking organically. So, which one is actually better for making more sales? Well, the answer isn’t as simple as picking one over the other—it depends on your goals, budget, and how quickly you want results. Let’s break it down in a way that actually makes sense.

Understanding Amazon PPC

Amazon PPC (Pay-Per-Click) is a paid advertising model where you bid on keywords, and your product appears at the top of search results or on competitor listings. Every time a shopper clicks your ad, you pay Amazon a fee. It’s a great way to get instant visibility, especially if your product is new or you’re in a competitive market.

But there’s a catch—PPC costs money, and if you’re not managing your campaigns properly, you can end up spending a lot without seeing real profits. This is where working with an ad agency for Amazon can help. They know how to set up campaigns, adjust bids, and optimise your ad spend so you’re not just throwing money at Amazon without results.

The Power of Amazon SEO

Amazon SEO (Search Engine Optimization) is all about getting your products to rank organically in search results without paying for ads. This is done by optimizing your product titles, descriptions, backend keywords, and images to match what shoppers are searching for. The better your listing, the higher your chances of ranking and getting clicks.

Unlike PPC, SEO doesn’t require constant spending. Once your product ranks, it can keep bringing in sales for months or even years. But SEO takes time—sometimes weeks or even months—before you see noticeable results. That’s why many sellers turn to Amazon marketing consultants to help them optimise their listings and speed up the ranking process.

PPC vs. SEO: Which One Brings More Sales?

Both strategies work, but in different ways. If you need fast results, PPC is the way to go. If you’re playing the long game and want sustainable sales, SEO is your best bet. But the real magic happens when you use both together.

• PPC helps new products gain visibility quickly.

• SEO builds long-term ranking and lowers advertising costs over time.

• Using both together creates a strong sales funnel—PPC brings in immediate traffic, while SEO ensures your product stays visible even when you lower your ad spend.

Many sellers partner with an ecommerce marketing agency to manage both PPC and SEO together. This way, they get the benefits of both strategies without spending hours figuring it out themselves.

When to Focus on PPC

If you're launching a new product or struggling to get traffic, PPC can help you get noticed right away. It’s also useful if you’re in a competitive niche where organic ranking alone isn’t enough.

That being said, PPC isn’t a long-term strategy on its own. You don’t want to rely on paid ads forever because costs can add up, and the moment you stop running ads, your traffic drops.

When to Prioritise SEO

SEO is perfect for sellers who want steady, long-term sales without spending too much on ads. If your product is already ranking well, improving your SEO can help you maintain that position and bring in more sales over time.

However, SEO takes effort. You need optimised product titles, keyword-rich descriptions, and high-quality images. Plus, it takes time to see results, which is why many sellers get professional help to speed up the process.

Final Verdict: You Need Both

If you’re serious about making more sales on Amazon, don’t choose between PPC and SEO—use them together. PPC brings in fast traffic, while SEO helps you maintain long-term visibility. A balanced strategy will keep your sales growing while keeping ad costs under control.

At Lezzat, we specialise in helping Amazon sellers maximise their sales with the perfect mix of PPC and SEO. Whether you need better ads, optimised listings, or a complete strategy, we’ve got you covered. Visit Lezzat to take your Amazon business to the next level!