The Little Things that Makes the Difference when doing Video for Developers | DevReel Weekly #11

Welcome to Week #11! I'm writing this one from Durham, NC, because I'm presenting at the All Things Open AI Conference!

Let's focus on quality that doesn't break your budget.

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📺 Video of the Week: Story First, Everything Else Second

I hate regular marketing videos. You know the type: forced animations, disconnected visuals, pointless motion graphics. All sizzle, zero substance.

Great video content flips this approach. Every element supports the story, not the other way around.

This video demonstrates the perfect balance:

• Nothing feels forced or gratuitous

• Information flows naturally

• Visuals amplify the message instead of distracting from it

• Digestible pace that respects viewer intelligence

If you're creating content about your product, platform, or SDK, study how this video makes complex information feel accessible. The visuals aren't just decorative—they're functional.

No matter your production budget, this principle remains the same: Every element must earn its place by supporting your core message.

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🎯 Tip of the Week: Blackmagic Camera App

Pro cinema quality in your pocket. For free.

Blackmagic Design (the company behind the cinema cameras I use for high-end work) created a free iPhone and Android camera app that crushes the default camera app:

• Pro-level control: Manual focus, exposure, white balance

• Cinema-grade formats: Records in ProRes 422 HQ (the real deal)

• LOG color space: Captures more dynamic range for better editing flexibility

• Professional monitoring: Zebras, focus peaking, histogram

I'm constantly on the road speaking at events, and this app lets me capture high-quality footage without lugging my URSA or Pocket 6K Pro everywhere.

The quality difference is immediately obvious. Colors are richer, highlights don't blow out, and shadows retain detail.

The video I showed last week, it was completely shot with the Blackmagic iPhone Camera app.

Best part? It costs absolutely nothing. This is literally the same company that makes $6,000+ cinema cameras giving away professional recording capabilities for free.

DOWNLOAD BLACKMAGIC CAMERA

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🛠️ Resource of the Week: Spectacle.is

You know I always share where I get inspiration from, here's another one that is gold.

Spectacle.is Is a curated collection of exceptional brand videos across categories:

• Product demos that don't feel like demos

• Customer stories with actual substance

• Creative social media approaches

• Technical explainers that engage

What makes this resource valuable is the focus on storytelling over production value. You'll find examples from both massive companies and clever startups doing more with less.

And yes, it's completely free. Bookmark it now.

VISIT SPECTACLE.IS

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2 things before you go:

1. Forward this to someone who creates video content on a budget.

2. Which video style would you like me to break down in a future issue?

Thank you, Kevin