The Event Marketer’s Guide to Geofencing: Driving Engagement Before, During, and After

Why Geofencing is Changing the Event Marketing Game

In the world of event marketing, timing is everything. Attendees expect seamless, interactive experiences, and traditional digital ads often miss the mark.

Enter geofencing, a powerful tool that enables event organizers to deliver hyper-targeted messages to attendees based on their physical location. Whether you’re boosting ticket sales before an event, guiding attendees during the event, or re-engaging them afterward, geofencing helps create a highly immersive and data-driven experience.

How to Use Geofencing for Maximum Event Impact

Pre-Event: Boost Awareness and Registrations

Place Geofences Around Key Locations to Target Ideal Attendees

Instead of broad advertising, geofencing allows precise targeting based on location.

For example, geofencing can help you promote an event by:

• Targeting competitors' conferences, ensuring you reach attendees already interested in your industry.

• Reaching business districts and coworking spaces, where professionals are likely to see and engage with your event ads.

• Geofencing airports and hotels, capturing traveling business professionals who may be attending industry events.

Trigger Location-Based Offers to Drive Sign-Ups

A strategically timed push notification or ad can convert potential attendees by offering exclusive discounts or perks.

Example: “Only 24 hours left for early bird pricing! Register now to secure your spot.”

For insights on how location-based marketing improves event attendance, check out this Adweek report on geofencing strategies.

During the Event: Keep Attendees Engaged with Real-Time Alerts

Send Personalized Messages to Improve the Experience

Attendees often struggle with navigating large events. Geofencing helps by sending timely reminders, such as:

• Session reminders when attendees approach their breakout rooms.

• Exclusive VIP upgrades for attendees near certain areas.

• Special exhibitor promotions when attendees pass by sponsor booths.

Drive Foot Traffic to Sponsor Booths and Networking Zones

Sponsors want attendees to visit their booths, but competition for attention is fierce. With geofencing, you can nudge attendees toward booths with real-time incentives.

Example: “Visit Booth #22 now for a free consultation and a chance to win a VIP pass to next year’s event!”

Post-Event: Extend Engagement Beyond the Venue

Retarget Attendees Based on Their Event Behavior

After the event, geofencing data helps organizers send personalized follow-ups based on attendee activity.

Example:

• Attendees of a digital marketing panel could receive an exclusive invitation to a webinar with the keynote speaker.

• Guests who visited a specific sponsor booth might get a discount offer on that sponsor’s products.

Encourage Networking and Community Growth

• Suggest LinkedIn connections based on session attendance.

• Promote post-event networking meetups and webinars for ongoing engagement.

Transform Your Event with Location-Based Marketing

Geofencing is no longer just an add-on—it’s an essential part of a modern event marketing strategy. If you’re looking to increase attendance, maximize engagement, and drive post-event interactions, explore Brandify’s cutting-edge geofencing solutions and start building data-driven, high-impact events today.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Press Release: https://www.prlog.org/13053451