So, Zapier Just Dropped AI Integration on Steroids — Here's How I'd Do DevRel for It

I had this assignment from my DxMentorship class:

“Pick a future tech space, choose a company or product, and explain how you’d approach Developer Relations for them.”

At first, I wasn’t even thinking about Zapier. it’s a great tool, but I didn’t consider it "future" enough for this assignment.

Then I saw the new MCP feature.
And thought completely differently.

Zapier just added a feature with Model Context Protocol (MCP)—basically turning AI assistants into real action-takers. Your AI doesn’t just talk anymore; it can now actually do things across 8,000+ apps.

Suddenly, Zapier wasn’t just automation.
It became infrastructure for AI agents. And that’s when it clicked.

Why Zapier MCP Is That Future Tech Space

Let’s be honest, the AI wave has been interesting, but most people are still stuck in "let me talk to this bot" mode.

Zapier just flipped the table and said:

“Nah, your AI can actually send emails, update CRMs, and automate entire business flows. Let’s go!”

This changes everything:

• Builders can now create AI agents that execute tasks, not just suggest them.

• No need to write 20 different integrations—Zapier handles that.

• It works with any AI platform: OpenAI, Claude, even tools like Cursor or Claude Desktop.

So yeah, I’m betting big on this space. And if I was doing DevRel for it, here's how I’d, do it.

Step 1: Understand the Builders (Spoiler: They're Not Just Engineers)

You’ve got:

• Hardcore devs wanting to build AI agents

• Indie hackers automating startups in the comfort of their homes

• Corporate teams trying to cut down repetitive tasks

So first thing I’d do? Talk to these people. Join Discords, run Twitter polls, DM folks using MCP. I’d find out:

• Where they get stuck

• What they’re dreaming of building

• Why they might bounce off Zapier MCP too early

Because you can’t do DevRel without knowing who you’re actually advocating for.

Step 2: Build a “Zero-to-Mind-Blown” Learning Path

Most devs don’t want to read docs—they want to build something cool fast.

So I’d create:

• A simple AI agent that updates Google Sheets

• Quick 3-5-min YouTube videos showing how to wire ChatGPT to Calendly

• Templates for “AI agents that do stuff” like:

  • Auto-summarize meeting notes into Notion

  • Respond to customer queries and update HubSpot

  • Monitor X mentions and trigger workflows

Let them remix it. Let them break it. Just help them ship something on Day 1.

Step 3: #BuiltWithMCP – Let the Community Shine

Every platform needs that one thing that sparks virality. For MCP, I’d launch a creator-led wave:

“What did your AI just do for you today?”

Encourage people to:

• Post demos on Twitter/TikTok with the tag #BuiltWithMCP

• Share use-cases in a public showcase (think Product Hunt but for Zaps)

• Submit to monthly AI Agent Battles—winner gets free Zapier credits, merch, bragging rights

We don’t just build a dev community. We build a whole builder environment.

Step 4: Make the Dev Hub Fun and Friendly

If you’ve ever read boring docs, you know the pain.

For MCP, I’d make the docs feel like:

• A conversation, not a textbook

• Full of live demos and playgrounds

• Embedded “Copy & Zap” buttons to remix templates instantly

• AI suggestions that actually help.

Also? Make onboarding feel like a builder story, not a chore. A visual journey from “AI can chat” → “AI just booked me a meeting.”

Step 5: Partner with AI enthusiasts

This is where DevRel gets interesting.

I’d talk to:

• People building custom GPTs

• AI tool creators (like Perplexity, Rewind, etc.)

• Indie hacker newsletters, TikTok creators, AI YouTubers

And I’d help them build live MCP-powered use cases.
Example: “Here’s how I got my Claude AI to automatically tweet my newsletter + update my Airtable + ping my VA on Slack.”

Let their audiences fall in love with Zapier MCP. That’s DevRel leverage.

Why This DevRel Mission Matters

Zapier’s not just enabling automation anymore—they’re creating a canvas for intelligent agents to act in the real world.

We need to help developers:

• Understand what’s now possible

• Build confidently and creatively

• Feel seen and supported in this new wave of agent-native development

DevRel isn’t just support. It’s storytelling, inspiration, and making sure the wildest ideas don’t stay in people’s heads—they go live.

Finally…

• Knowing well that Zapier MCP is the cheat code to let AI agents do real stuff across 8,000+ apps.

• I’d approach DevRel by:

  • Learning from the actual builders

  • Making helpful tutorials

  • Building community hype around #BuiltWithMCP

  • Creating fun docs + remixable templates

  • Partnering with AI creators to go viral

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If you’ve ever wanted your AI to do your dirty work, this is the future you’ve been waiting for.

And if I were running DevRel for it, I’d be making sure everyone knew how to build with it.