3 Engagement Campaign Ideas You Can Try Today

In today's digital world, connecting with your audience isn’t just about pushing out content, it’s about starting conversations. Engagement campaigns give your followers a reason to interact with your brand, making them feel like valued members of your community. If you're looking for simple, effective ways to get people talking, here are three engagement campaign ideas you can start using today!

1. User-Generated Content (UGC) Challenges

People love to share their experiences—why not make your brand a part of that? User-generated content (UGC) campaigns invite your audience to create and share content related to your brand, making them active participants rather than just spectators.

How to Do It:

• Pick a fun challenge that resonates with your audience. A fitness brand, for example, could launch a "7-Day Workout Challenge," asking users to post their daily workout progress with a custom hashtag.

• Show appreciation by featuring the best submissions on your official page and offering rewards like discounts, shout-outs, or exclusive giveaways.

• Use Instagram Stories, TikTok, and Reels to create buzz and encourage participation.

Why It Works: When people see others engaging with your brand, they naturally want to join in. Plus, UGC feels more authentic than traditional marketing, which helps build trust and credibility.

2. Live Q&A Sessions and AMAs

There’s something special about real-time conversations. Live Q&A sessions or "Ask Me Anything" (AMA) events let your audience connect with you directly, making your brand feel more personal and approachable.

How to Do It:

• Choose a topic your audience cares about. If you run a skincare brand, for example, you could host a live Q&A on "Winter Skincare Tips."

• Promote the event in advance across your social media channels to build anticipation.

• Use platforms like Instagram Live, Facebook Live, YouTube Live, or LinkedIn Live to reach your audience where they already hang out.

• Encourage participants to submit questions before and during the session.

Why It Works: Live interactions create a sense of exclusivity and community. Your audience feels heard, and you get real-time insights into what matters most to them.

3. Interactive Polls and Contests

Everyone loves sharing their opinion, especially when they feel it matters. Polls and contests are simple yet powerful ways to spark engagement and make your followers feel like they’re part of your brand’s journey.

How to Do It:

• Run a poll on Instagram Stories, Twitter, or Facebook. For example, a food brand might ask, “Which new flavor should we launch next?”

• Organize a fun contest where participants can win a prize. A fashion brand, for instance, could launch a “Best Summer Outfit” contest.

• Keep entry rules simple and prizes relevant to ensure maximum participation.

Why It Works: Polls and contests tap into people’s love for competition, recognition, and decision-making. When your audience feels their input matters, they’re more likely to stay engaged.

Case Study: Airbnb’s #LiveThere Campaign

A great example of a successful engagement campaign is Airbnb’s #LiveThere initiative. Instead of focusing on typical tourist experiences, Airbnb encouraged travelers to share their local, immersive experiences using the hashtag #LiveThere.

Why It Worked:

• Thousands of travelers shared their unique Airbnb stays, creating a flood of authentic, user-generated content.

• The campaign reinforced Airbnb’s brand message—helping people experience places like locals rather than tourists.

• Engagement skyrocketed as travelers interacted with each other’s stories, strengthening Airbnb’s community-driven image.

Final Thoughts

The best engagement campaigns make your audience feel like part of the story. Whether it’s through user-generated content, live Q&As, or interactive polls, these strategies help create deeper connections with your followers. The best part? You don’t need a massive budget, just creativity and a willingness to interact.

Which engagement campaign are you excited to try first? Let us know in the comments!