Day 22 Redefine Possible Bootcamp

For day twenty-two on the Women Techmakers 'Redefine Possible' Accountability Bootcamp, I focused on understanding the core problem for my thrift brand project: the need to increase young customer engagement and boost sales through compelling visual content. After analyzing the challenge, I developed a solution approach - creating an energetic, eco-conscious brand identity that will resonate with younger audiences while maintaining a professional image. This strategic foundation will guide all my design decisions as I work on the visual elements in the coming days. Understanding the 'why' behind the design has given me clarity and purpose for this final week project. #WTMAbuja #RedefinesPossible #Day22

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Rashida Abdul-rashid
Rashida Abdul-rashid